Let the perfume shop expertise help you

About fragrance

Perfume Made Easy

Struggling to know your EDTs from your EDPs? We know perfume like the backs of our hands and we’re here to help. Our Perfume Experts are trained by skilled perfumers and are in all of our stores to help you pick the perfect scent.

  • We have the largest number of perfume experts in Europe, who are CFSS (Certified Fragrance Sales Specialist) graduates
  • We have in-depth perfume knowledge
  • We offer the best advice on the high street
  • We stock the widest and newest fragrance range

The truth is, we never really stop learning; about how perfumes are made, how they behave on skin, what’s new on the market, and how to perfectly match scents with your desires.

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What is an aftershave?

Firstly, an aftershave is not to be mistaken with an Eau De Toilette (EDT) - these are different products but confusingly can often share the same scent. If you want a fragrance to spray on your wrists or any other pulse points then you're after an EDT. Aftershave says what it does on the tin; it's what you use after a shave. Aftershave is available in two forms; an aftershave balm and an aftershave lotion. The balm usually features antiseptic properties which are perfect for soothing and calming the skin after a wet shave. It’s also alcohol-free. A lotion, also known as a 'splash on', is formulated to close the pores after a wet shave.

What is an Eau de Toilette?

An Eau de Toilette (EDT) is the 'lighter' interpretation of a fragrance. It's often referred to as the 'day fragrance' as it can be topped up throughout the day. You can find EDT's for both men's and women's fragrances.

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What Is an Eau de Parfum?

An Eau de Parfum (EDP) is the most luxurious interpretation of a scent. It's enriched with a high concentration of fragrance oils, for longer-lasting results. EDP's are more commonly found in the women's fragrance department.

What are perfume notes?

If you’ve noticed that your signature scent changes after a period of time on the skin, then what you're identifying are the different 'notes' of a fragrance.

Every perfume is made up of different notes. The top notes are what you can smell at first spritz and are typically light and refreshing. The opening notes of a fragrance are the first to evaporate. The middle notes (or heart notes) are usually floral and sweet and can generally last a few hours on the skin. And the base notes are usually rich and woody and are the longest- lasting notes of any scent.

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What is an accord?

An accord is a blend of three of four fragrance notes, which fuse to make a distinct fragrance scent. For example, a chypre scent is made up of a variety of citrus top notes and musky base. Think of an accord the same way as a chord in music – several notes are held down to make an identifiable chord – as it's the same principle for an accord.

What is a floral fragance?

This category of scent is the most popular and is packed with flowers we all know and love. Common ingredients found in floral fragrances include: iris, jasmine and lily. The most popular ingredient for a floral fragrance is rose.

Discover Floral Fragrances
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What Is An Oriental Fragrance?

Often described as rich, smooth and sensual, an oriental fragrance is a distinct category of scent. Key ingredients include: orange blossom, vanilla and spices.

Discover Oriental Fragrance

How to use fragrance

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What is layering?

You can get even more out of your favourite scents by layering them with matching scented body products. This not only makes your perfume last longer, but it’s a great way to pamper your skin from top to toe. Try showering with a body wash and then liberally spraying the matching EDT or EDP. You can leave it there and enjoy the layered intensity, or to really make the most of the scent, before spritzing your perfume, indulge your skin with a matching Body Lotion.

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Where should you spray your fragrance?

You may have your daily fragrance ritual down to a T, but to get the most wear out of your chosen scent it’s advisable to spray directly on pulse points. These areas radiate the most heat and include: in between elbows; behind ears; behind knees and the lower back. Expert Tip: Hair is the most absorbent part of the body so a simple spritz directed above the head can go a long way!

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How do you make your perfume last longer

If you find your fragrance is wearing off sooner than you would like then there are measures you can take to increase the intensity of it – without spraying double the amount! Try layering the scent over matching body products (see 'What is Layering?'). Always ensure you apply your fragrance on your pulse points as this will release the scent throughout the day. Also, refrain from dabbing fragrance as this will bruise the notes and affect the scent as well as how long it lasts.

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How do you apply your fragrance?

There are no set rules as to how many times you should apply your fragrance, you can top us as little or as often as you like. But, always allow the scent to settle naturally on the skin – no rubbing or dabbing as this will bruise the notes. Also, it's a common misconception that if you can no longer smell your own fragrance that the scent has worn off. This is not necessarily true as over time your nose becomes desensitised to a fragrance, so while you can no longer smell it others around you can.

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What is the best way to store your fragrance?

The best environment for storing a fragrance is a cool, dark place. Anywhere away from humidity and direct sunlight. So avoid storing on a bathroom shelf and instead store in a cupboard or drawer.

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In store and online expertise

As a customer of The Perfume Shop, you can benefit from our extensive fragrance expertise in store. Sally Little, our head of Learning and Development explains exactly what happens behind the scenes to ensure our people are trained to the highest level in the perfume industry making us able to give you the best advice.

In store help?

At The Perfume Shop we take our expertise very seriously. The learning starts on day one with our Perfume People learning about all aspects of the world of perfume and how to recommend the perfect scent. The journey doesn't stop there, we keep all our team members up to date with the very latest product knowledge by inviting them to take part in regular supplier training delivered by top brands such as Coty, Puig and Dior.

We work alongside some of the world’s leading perfume experts such as Michael Edwards to take our expertise to the next level and also provide 'Once in a Lifetime' experiences to our most passionate Perfume People.

At The Perfume Shop we offer all our team members the chance to complete an external qualification and work alongside The Fragrance Foundation to complete their Fragrance Foundation Online Training.

We are constantly exploring new and innovative ways to support our Perfume People to be the best experts on the high street.

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Our fragrance expert

Michael Edwards is the international expert and ambassador of fragrance classification and a true fountain of all perfume knowledge, working exclusively with TPS in the UK for 15 years.

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The perfume shop blog

Our blog is full of a wealth of tips trends and news from the perfume world with new articles published every week - why not check it out.

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