About Us
About us
An AS Watson Subsidiary
Established in 1841, AS Watson Group is one of the world's longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 30 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.
In the fiscal year 2024, AS Watson Group reported revenue of over US$24 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.
Registered Office:
The Perfume Shop Limited, Hutchinson House, 5 Hester Road, Battersea, London, SW11 4AN
Registered Company Number:
02699577
Founded
1992The Perfume Shop set out with the simple idea of making luxury perfume brands accessible to everyone at an affordable price. With the first store openings in Birmingham, Belfast & Milton Keynes, The Perfume Shop developed a passion for delighting customers with expert perfume knowledge and the highest customer service standards which remain at the forefront of everything the brand stands for today.
Joined as watson
2005The Perfume Shop was acquired by the world's largest international health and beauty retailer AS Watson - operating over 16,300 stores in 30 markets.
We Won!
Online retailer of the year
2022
The Perfume Shop is the UK's largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products with unrivalled expertise at value for money prices.
Our mission
"To share our genuine passion for perfume & people and offer the most knowledgable fragrance expertise on the high street."
The Perfume Shop 1992
Why Shop with us
- We are the leading perfume experts in the UK.
- Free click & collect services in all UK stores
- Fantastic savings across 100s of top brands all year round
- Free Gift wrap service available in store
- The most generous loyalty card membership on the high street
- Free Standard delivery available online for VIP members
Our enterprise
The Perfume Shop is the UK's leading fragrance expert, proudly home to the largest number of CFSS (Certified Fragrance Sales Specialist) graduates in the industry. Our commitment to expertise is further demonstrated through The Perfume School — our bespoke training programme designed to ensure every customer receives high-quality, knowledgeable, and unbiased advice when shopping with us.