About Us
About Us
The Perfume Shop is part of AS Watson Group.
Established in 1841, AS Watson Group is one of the world's longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 30 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.
In the fiscal year 2024, AS Watson Group reported revenue of over US$24 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.
The Perfume Shop is the UK's largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products with unrivalled expertise at value for money prices.
Registered Office: The Perfume Shop Limited, Hutchinson House, 5 Hester Road, Battersea, London, SW11 4AN
Registered Company Number: 02699577
Our History
Founded in 1992, The Perfume Shop set out with the simple idea of making luxury perfume brands accessible to everyone at an affordable price. With the first store openings in Birmingham, Belfast & Milton Keynes, The Perfume Shop developed a genuine passion for delighting customers with expert perfume knowledge and the highest customer service standards which remain at the forefront of everything the brand stands for today. In 2005 The Perfume Shop was acquired by the world's largest international health and beauty retailer AS Watson - operating over 16,300 stores in 30 markets. Find out more about our parent company.
Our Mission
“To share our genuine passion for perfume & people and offer the most knowledgeable fragrance expertise on the high street.”
Why shop with us?
check We are the leading perfume experts in the UK.
checkFREE Click & Collect service in all UK stores.
checkFantastic savings across 100s of top brands all year round.
checkFREE Gift wrap service available in store.
checkThe most generous loyalty card membership on the high street.
checkFREE Standard delivery available online for VIP members.
Tell us about your experience
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Our expertise
We are the leading perfume experts in the UK. You can be sure that you are in the best place when making a purchase at The Perfume Shop. We have trained and developed the most knowledgeable team of sales advisors in the perfume industry, proudly boasting the largest number of industry recognised CFSS (Certified Fragrance Sales Specialist) graduates in the UK. To further showcase our dedication to fragrance expertise, we recently established our own innovative programme, "The Perfume School”, so that you can always have confidence in our high quality, unbiased advice every time you shop.