And just like that, another year has passed us by, and what a scent-sational year it was for fragrance! 2023 perfume trends saw a big boom in intense elixirs, as well as more game-changers in the world of sustainable perfume. Now, we’re delving into the 2024 perfume trends. Which trends will we keep spritzing, and which new breakthroughs will we see this year?
A new year means a fresh start, and what better way to do that than with a fabulously fresh perfume? After a year of super sweet and intense perfumes dominating the fragrance world, we’re feeling ready for a change. Think crisp, bright, and effervescent, with scents such as Le Male with refreshing notes of mint, or Ever So Fresh with juicy mango and pineapple.
The world of astrology is nothing new, but since the pandemic, people have been turning to tarot readings and horoscopes more than ever to bring them some reassurance and positive energy. As astrology continues to soar in popularity, and we see people all over social media sharing their fortune predictions, we thought we’d look into our crystal ball and make some 2024 perfume predictions of our own. We reckon other-worldly fragrances will be on the rise, with more and more people spritzing mysterious and smoky aromas.
Azzaro Wanted is the deliciously smoky fragrance you’ve been looking for. This irresistible scent with an addictive woody undertone gives a comforting, embracing aroma with inviting notes of fiery spice, and warming tobacco.
If you prefer a hint of sweetness with your mysterious perfume, Dior Hypnotic Poison is the one for you. Hypnotic Poison melts musky notes with a delicious touch of tonka bean and plum, creating a bewitching fragrance fusion.
Gourmand fragrances never go out of style, but in 2024, expect a delectable twist. More perfumers are experimenting with unique gourmand notes that delight the senses and smell good enough to plate up for dessert. Jean Paul Gaultier Divine is the perfect example, deliciously blending sweet, airy meringue with a final, and unexpected salty kiss.
Perhaps Devotion by Dolce & Gabbana is more your vibe? Inspired by the sweet, creamy panettone dessert, this gourmand scent with candied citrus will have you drooling at first spritz.
Whilst 2023 was the year of intensifying many much-loved scents, in 2024 it’s all about stripping it back to basics with less powerful fragrances. Skin scents are understated and blend beautifully with your skin. This means that only you, or someone getting up close and personal will be able to notice the aroma, giving a much more intimate and sensual scent experience.
Narciso Rodriguez said it best – “Skin scents are very personal and sensual, something that is a second skin that is very easy to wear, it makes you feel good and gives you confidence.” These types of fragrances have seen billions of views and searches all over TikTok, so it’s safe to say they will be on-trend for 2024.
Prada Infusion D’Iris is your go-to lightly scented perfume that still lasts beautifully on the skin. An intoxicating blend of iris and cedarwood, this soft fragrance perfectly encapsulates the essence of a skin scent. The blend of powdery musk and patchouli in ©lone No.7 creates another addictive combination that adds the perfect, understated finishing touch to your routine.
In 2022, lots of eco-conscious shoppers wanted more transparency over supply chains, ingredients and the environmental footprint of their perfume purchases. We gave a big thumbs-up to this shift, because it’s helped to shape a fragrance industry that protects workers and natural resources. It’s also paved the way for new and innovative ways of creating fragrances – cool, right? 2023 saw the rise of new, refillable designs, recyclable packaging, and eco-conscious, naturally-sourced ingredients. We think it’s safe to say that the world of sustainable scents is here to stay for 2024 and beyond!
If you’re on the hunt for a sustainable perfume, you can’t go wrong with the hypnotic Fame Parfum. Not only is the bottle iconic, it’s also refillable, meaning you can use it time and time again, using 71% plastic and 43% less glass. As an added bonus, it’s vegan, and the ingredients are of 90% natural origin, and 100% sustainable.
Speaking of refillable fragrances, MYSLF is a must-have for sustainable scent lovers. The bottle and box are both recyclable, and purchasing a refill saves 43% glass, 75% metals, 21% plastic, and 16% paper. This fragrance was an instant hit when it was released in 2023 and with its delicious concoction of bergamot, patchouli, and orange blossom, we don’t see sales slowing down any time soon!
Watch this space for Moschino Toy 2 Pearl, landing at The Perfume Shop this January – where sustainability meets luxury! A new, unique and fresh fragrance, with 99.9% of its ingredients obtained by means of green chemistry, and 44% of ingredients derived naturally. It’s also compatible with vegan principles – scent-sational!
At The Perfume Shop, we are continually striving to increase our offering of sustainable and ethical perfumes, as well as helping our customers to shop more consciously. We offer a wide range of sustainable scents, plus you can find out more about our recycling scheme and find advice on how to upcycle your perfume bottles.
The mood-boosting benefits of essential oils proved to be bang on trend in 2023, with more and more of us focusing on our mental health and wellbeing than ever before. Wellness-forward scents are expected to remain all-the-rage in 2024, as we discover more ways to take care of ourselves all over social media. We’ve got to admit, we love seeing the merging of aromatherapy and self-care as a way of promoting a healthy mind. Libre L’Absolu Platine is elevated with de-stressing white lavender accord, making it the perfect spritz when you need a moment of zen. The aroma of incense and vanilla is also often linked to relaxation, and the sensual and sophisticated Prada Luna Rossa Ocean is a calming concoction of these beautiful notes.
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We can’t talk trends without mentioning artificial intelligence! With AI on the rise, perfume experts across the globe are working away in their labs to use this to their advantage. Seems impossible to combine perfume with artificial intelligence, right? Wrong!
Let’s take the soon-to-hit-our-shelves Moschino Toy 2 Pearl, for example. Moschino have dipped their toes into the world of neuroscience to design this brand-new scent that promotes wellbeing. By analysing 2.5 million measurements in the brain and using scientific data and AI, they have created a fragrance that activates brain networks that control emotions! Not only will it make you smell good, it’ll make you feel good, too!
Toy 2 Pearl is going to tick a lot of trend boxes in 2024! Opening with the freshness of lemon, melting into elegant jasmine, oregano, and sparkling lemon sorbet, it might just be a game-changer. Fresh, gourmand, sustainable, and it promotes wellness – scent-sational!
We can’t wait to try out these 2024 perfume trends and to discover which popular perfumes will be the biggest hits of the year. Are there any scents on our list that you’re excited to try?
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Georgie is our content creator and curator here at The Perfume Shop. She joined us at our Scentquarters in High Wycombe in 2022 and became a certified fragrance expert in 2023. Outside of the perfume world, Georgie loves reading, creative writing, and exploring new places. Her favourite fragrance? She’s spoilt for choice, but if she had to pick, it would be Alien Goddess by Mugler.