Gucci Guilty; an ode to self-acceptance, friendship, and love in all its forms.
The New Eau de Parfum
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship.Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.
An ode to self-acceptance, friendship, and love in all its forms, the new Gucci Guilty campaign stars A$AP Rocky, Julia Garner and Elliot Page. The campaign invites each of us home - a metaphorical place where we are free to accept who we are and let our authentic selves be seen.