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Urban Hero
Eau de Parfum Spray

Read 17 reviews
Product code: 1236648RRP €63.00
€126.00Per100ml
50ML €63.00 each
50ML Jimmy Choo Urban Hero Eau de Parfum Spray  1 of 1
Jimmy Choo Urban Hero Eau de Parfum Spray
50ML €63.00 each
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JIMMY CHOO
URBAN HERO

Jimmy Choo creates a new masculine fragrance Urban Hero, an ode to the mysterious and confident Jimmy Choo man. With an underlying hint of mischief, he combines sophistication and sensitivity with a touch of rebellion, an artist at heart; the city at night his canvas. For this new addition, the bran chose to celebrate the intensity and contrasts of modern masculinity, working the codes of street art. The Jimmy Choo man is in touch with his sensitivity yet confident and outgoing.



  • Bottle 1
  • Bottle 2
  • Bottle 3


ingredients

This woody aromatic Eau de Parfum is inspired by the urban environment.

On top, the freshness of precious lemon caviar with its vibrant undertones combines with the warmth of black pepper.

Its heart opens onto the sensuality of rosewood and the sophistication of vetiver.

The dry down combines the urban elegance of grey amber with a note of leather for just a hint of rebellion.

L'Atlas

For the face of the fragrance, Jimmy Choo chose Jules Dedet, aka L'Atlas, as the embodiment of Jimmy Choo Urban Hero. A world-renowned French street artist, he uses writing as the starting point of his work. He studied the calligraphy of different cultures, using it to create his own pictorial language, crating bridges with optical art and the abstract and geometrical movements. Renowned for his graphic painted facades and performances, his work is exhibited in galleries the world over.

Product Information

Top notes

Lime, Black Pepper

Heart notes

Rosewood, Vetiver

Base notes

Ambergris, Leather

Scent

Woody

Launch date

2019

 

PRODUCT DESCRIPTION
Jimmy Choo Urban Hero, a masculine fragrance, is an ode to the mysterious and confident Jimmy Choo man. This woody aromatic Eau de Parfum is inspired by the urban environment. On top, the freshness of precious lemon caviar with its vibrant undertones combines with the warmth of black pepper. Its heart opens onto the sensuality of rosewood and the sophistication of vetiver, before unveiling a dry down that combines the urban elegance of grey amber with a note of leather for just a hint of rebellion. It celebrates the intensity and contrasts of modern masculinity, working the codes of street art. The flask-shaped glass bottle is partially clad in metal with a mirror-effect chrome finish, a tribute to the metallic paint used by street artists, its magnetic shade evoking the contemporary urban spirit of masculinity. Its weighted silver cap with chevron print and a subtle black logo add a level of refinement and elegance. The box is embossed with a dynamic black graphic linear design. In contrast, the sides are adorned in matte silver which reflect the daring side of the Jimmy Choo man.