Diesel is first and foremost the story of a man: Renzo Rosso, born in the North of Italy in 1955. He began to design his own clothes, and founded Diesel in 1978. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with the new ideas, innovate and provoke.


In 2007, Diesel expanded its rebellious and ironic spirit to the fragrance industry. Since then, Diesel Parfums reinterpets the codes of classic perfumery with a modern twist.

Fuel for life, Only The Brave, Loverdose and Diesel BAD. Bold names for unique, multifaceted fragrances, that are colourful, often unconventional, and with a real personality.

About Diesel