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About Us

About Us

The Perfume Shop is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, AS Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.

The Perfume Shop is the UK’s largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products with unrivalled expertise at value for money prices.

Our History

Founded in 1992, The Perfume Shop set out with the simple idea of making luxury perfume brands accessible to everyone at an affordable price. With the first store openings in Birmingham, Belfast & Milton Keynes, The Perfume Shop developed a genuine passion for delighting customers with expert perfume knowledge and the highest customer service standards which remain at the forefront of everything the brand stands for today. In 2005 The Perfume Shop was acquired by the world's largest international health and beauty retailer AS Watson - operating over 16,300 stores in 28 markets. Find out more about our parent company.

Our Mission

“To share our genuine passion for perfume & people and offer the most knowledgeable fragrance expertise on the high street.”

Why shop with us?

check We are the leading perfume experts in the UK.
checkFREE Click & Collect service in all UK stores.
checkFantastic savings across 100s of top brands all year round.

checkFREE Gift wrap service available in store.
checkThe most generous loyalty card membership on the high street.
checkFREE Standard delivery available online for VIP members.

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Our expertise

We are the leading perfume experts in the UK. You can be sure that you are in the best place when making a purchase at The Perfume Shop. We have trained and developed the most knowledgeable team of sales advisors in the perfume industry, proudly boasting the largest number of industry recognised CFSS (Certified Fragrance Sales Specialist) graduates in the UK. To further showcase our dedication to fragrance expertise, we recently established our own innovative programme, "The Perfume School”, so that you can always have confidence in our high quality, unbiased advice every time you shop.