The Perfume Shop is the UK’s largest specialist fragrance retailer with 255 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products with unrivalled expertise at value for money prices.
Founded in 1992, The Perfume Shop set out with the simple idea of making luxury perfume brands accessible to everyone at an affordable price. With the first store openings in Birmingham, Belfast & Milton Keynes, The Perfume Shop developed a genuine passion for delighting customers with expert perfume knowledge and the highest customer service standards which remain at the forefront of everything the brand stands for today. In 2005 The Perfume Shop was acquired by the world's largest international health and beauty retailer A.S Watson - known in 25 markets, they opened their 15,000th store in March 2019. Find out more about our history and our parent company.
We are the leading perfume experts in the UK and you can be sure that you are in the best place when making a purchase at The Perfume Shop. We train and develop our knowledgeable teams with our broad option of Learning & Development initiatives and we have many Fragrance Foundation qualified experts, so you can always have confidence in our high quality, unbiased advice every time you shop with us...
Why Shop With Us?
We are the leading perfume experts in the UK.
FREE Click & Collect service in all UK stores.
Fantastic savings across 100s of top brands all year round.
FREE Gift wrap service available in store.
The most generous loyalty card membership on the high street.
FREE Standard delivery available online.