Our social purpose
#FeelGoodWhenYouSmellGood
The Perfume Shop Purpose
We’re working hard behind the scenes so you can have confidence and trust in your perfume choices. We are an inclusive company that cares about our communities, people and planet as much as perfume.
Our planet
We’re committed to reducing our environmental impact by cutting greenhouse gas emissions and embedding sustainability across our stores, warehouse, and ScentQuarters. From waste reduction to energy efficiency, we’re focused on real change — and we promise to stay transparent every step of the way.
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Our people
We care for our Perfume People, putting their happiness and wellbeing at the heart of what we do. We’re inclusive, respectful, and supportive, and we actively encourage long-term partnerships with our charities and communities. For a company full of talent, passion, and spark we thrive on giving back and providing the best perfume service and expertise.
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Our products
Our customers are at the heart of everything we do, and we pride ourselves on selling high-quality products, giving consumers confidence when shopping with us. Our Perfume People encourage customers to adopt a more sustainable shopping lifestyle and work with our suppliers to increase sustainable choices and initiatives available in-store and online.
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We’re driven by doing good
We’ll always put our customer first
We promise to support good causes
We promise to focus on what matters most
We’ll always make your happiness & wellbeing our priority
We’re on a mission to raise £1 million for charity by 2026. Our bottle recycling scheme is now in all stores—with a 15% discount for every return—and we’re planting a tree for each bottle recycled through venture. We’ve switched to 100% renewable energy and are committed to offering even more sustainable products. Join us on our Feel Good journey—because you can Feel Good When You Smell Good!
Gill Smith
Managing Director