A scent designed to celebrate the authenticity, vitality and diversity of women - flourishing in a natural, expressive and individual way.
Blended by master perfumer Alberto Morillas, Gucci Bloom Eau de Parfum is created to unfold like it's name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and Jasmine combine with Rangoon Creeper - a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden.
The idea for Bloom was born from flowers because flower essences are part of an ancient world. Bloom is about a stroll in a garden, and a memory of what accompanies that walk.