It’s an exciting time to be a fragrance-fan, with so many emerging 2025 perfume trends to spritz. #perfumetok boomed in 2024, and we were spoilt for choice with sweet, indulgent gourmands and natural,pheromone-enhancing skin scents. With spring in full swing, we’re calling out the hottest trends to have emerged from 2025 so far, and our expert predictions for what will be the most popular perfumes of the year.
While some trends have continued to reign supreme from 2024, with gourmand perfumes and niche fragrances proving to stay popular, we have also seen some newer trends emerge for 2025, like berry perfume. So, here goes, these are the hottest perfume trends of the year so far!
Cherries and Berries
After a long reign of super sweet vanilla perfumes dominating the fragrance world, we’re feeling ready for a new flavour. Berry perfume has entered the chat! Think juicy, fresh, and still sweet, with a subtly tart elevation.
From blackcurrant fragrance to cherry-scented perfume, scents such as Cherry Baby by Sabrina Carpenter nail this trend by combining fruity cherry cosmo accord with rich dark chocolate and musk. If you’re looking for something more familiar, La vie Est Belle Elixir is Lancôme’s reimagined, berry-infused version of the classic. Irresistible liquorous raspberry and addictive cocoa butter absolute promise sweet, stay-all-day power. This one is an Elixir, so you can guarantee more spritz for your spend.
Niche fragrance is nothing new but this category has been growing fast, with more people searching for the scent of individuality. Niche fragrances offer unique alternatives to some of the more well-known (and loved!) scents. They are often made using special ingredients, in smaller quantities, and are sold only through specialty boutiques. You can now find the likes of master perfumers likeTocca and Maison Margiela’s infamousReplicaline on The Perfume Shop Boutique.
Our niche recommendations include Tocca Florence Eau de Parfum, made for floral lovers looking for something sweet but not overbearing. Delicate jasmine is infused with juicy pear and white musk, making this scent addictive and a total compliment magnet.
If you’re feeling less committal, Maison Margiela’s Replica Gift Setinvites you to discover 10 of the most-loved Maison Margiela Replica unisex fragrances, each inspired by familiar memories.
Gourmand fragrances never go out of style, but this year we’re welcoming a sophisticated twist. Perfumers are experimenting with ‘grown-up’ gourmand notes that delight the senses without smelling juvenile. We’re talking about our favourite dreamy vanilla notes, elevated by intense musk accords. Our best gourmand perfumes include Black Opium Glitter, blending delicious vanilla bourbon absolu with sweet marshmallow musk accord.
Perhaps caramel is more your vibe? Evoking the atmosphere of a master chocolatier, Caramel Dream by Sabrina Carpenter is the ultimate seductive scent. Creamy almond milk and delicate freesia blend harmoniously into the heart of dark chocolate bean. A final, sensual dry-down of rich, warm Sandalwood and caramelized amber rounds out this seductive gourmand delight, leaving you drooling at first spritz.
Whilst 2024 was the year of skin-scents, in 2025 it’s all about intensifying and personalising multiple much-loved scents through layering. Layering can be approached in two ways; amplifying your favourite scent through the application of a matching body oil or lotion, or spritzing multiple scents that blend beautifully with each other. When it comes to 2025 perfume trends, this is one to experiment and have fun with!
Looking to stick with your favourite fragrance, but enhance it’s appeal? Why not lather up with Le Male Shower Gel, before applying a matching soothing aftershave balm. Finish with a spritz of the iconic Le Male fragrance and you’re guaranteed to make hearts throb wherever you go.
Jean Paul Gaultier
Le Male
Eau de Toilette Spray
75ML
–
£64.99
Jean Paul Gaultier
Le Male
Eau de Toilette Spray
125ML
–
£98.00
Jean Paul Gaultier
Le Male
Shower Gel
200ML
–
£32.00
Jean Paul Gaultier
Le Male
Aftershave Balm
100ML
–
£43.00
Showing > ofresults
Layering different perfumes is the perfect opportunity to create a signature scent. With our expertise, It can be made simple! We recommend starting with the strongest scent first, ideally one with a musk or earthy base like Chloe Nomade Jasmin Naturel Intense. Then, build on the notes within your first fragrance by layering a lighter scent with similar ingredients. In this case, Gucci Flora Gorgeous Jasmineis the perfect choice!
It’s no secret that body mists have been revived from our teenage years by Gen Z and Gen Alpha alike. Their social-media fuelled resurgence has seen them boom in the fragrance market, and the appeal is clear. Body mists offer a light, refreshing alternative to intense parfum’s, and are perfect as we enter the spring and summer months.
With many of your favourite fragrances available as body mists (for a fraction of the price), you won’t suffer from buyer’s remorse. A luxury scent like Tom Ford Black Orchid is just £40, offering a perfect day-to-day alternative to the Eau de Parfum. For an even more budget-freindly alternative, the iconic Princess by Vera Wang is just £11.99, and a great way to play into body spray and gourmand perfume trends at the same time.
We can’t talk trends without mentioning artificial intelligence! With AI on the rise, perfume experts across the globe are working away in their labs to use this to their advantage. Seems impossible to combine perfume with artificial intelligence, right? Wrong!
Let’s take Prada Paradoxe Virtual Flower, for example. Prada have harnessed the power of AI to design a scent that perfectly captures the luminous scent of jasmine through jasmine AI accord. By working with AI fragrance technology, they have captured the flower in its purest form, exploring multiple jasmine variations in a way that wouldn’t have been possible with traditional methods. The result is a stand-out scent that feels cutting-edge yet timeless.
Deniz is our Content Marketing Executive here at The Perfume Shop. She joined our team of Perfume People at Scentquarters in 2024, and has been loving igniting her personal perfume passion daily ever since! Deniz is a lover of all things fragrance, beauty and wellbeing. When she’s not on the hunt for upcoming fragrance trends, you’ll find her trying out a new restaurant or practicing Pilates. Her favourite perfume? Chloe Nomade, the ultimate floral chypre!
Hottest perfume trends
It’s an exciting time to be a fragrance-fan, with so many emerging 2025 perfume trends to spritz. #perfumetok boomed in 2024, and we were spoilt for choice with sweet, indulgent gourmands and natural, pheromone-enhancing skin scents. With spring in full swing, we’re calling out the hottest trends to have emerged from 2025 so far, and our expert predictions for what will be the most popular perfumes of the year.
While some trends have continued to reign supreme from 2024, with gourmand perfumes and niche fragrances proving to stay popular, we have also seen some newer trends emerge for 2025, like berry perfume. So, here goes, these are the hottest perfume trends of the year so far!
Cherries and Berries
After a long reign of super sweet vanilla perfumes dominating the fragrance world, we’re feeling ready for a new flavour. Berry perfume has entered the chat! Think juicy, fresh, and still sweet, with a subtly tart elevation.
From blackcurrant fragrance to cherry-scented perfume, scents such as Cherry Baby by Sabrina Carpenter nail this trend by combining fruity cherry cosmo accord with rich dark chocolate and musk. If you’re looking for something more familiar, La vie Est Belle Elixir is Lancôme’s reimagined, berry-infused version of the classic. Irresistible liquorous raspberry and addictive cocoa butter absolute promise sweet, stay-all-day power. This one is an Elixir, so you can guarantee more spritz for your spend.
Sabrina Carpenter
Cherry Baby
Eau de Parfum Spray
30ML – £24.99
Lancôme
La Vie Est Belle Elixir
Eau de Parfum Spray
30ML – £63.50
Lancôme
La Vie Est Belle Elixir
Eau de Parfum Spray
50ML – £90.50
Niche to Know
Niche fragrance is nothing new but this category has been growing fast, with more people searching for the scent of individuality. Niche fragrances offer unique alternatives to some of the more well-known (and loved!) scents. They are often made using special ingredients, in smaller quantities, and are sold only through specialty boutiques. You can now find the likes of master perfumers like Tocca and Maison Margiela’s infamous Replica line on The Perfume Shop Boutique.
Our niche recommendations include Tocca Florence Eau de Parfum, made for floral lovers looking for something sweet but not overbearing. Delicate jasmine is infused with juicy pear and white musk, making this scent addictive and a total compliment magnet.
If you’re feeling less committal, Maison Margiela’s Replica Gift Set invites you to discover 10 of the most-loved Maison Margiela Replica unisex fragrances, each inspired by familiar memories.
Tocca
Florence
Eau de Parfum Spray
50ML – £85.00
Tocca
Florence
Eau de Parfum Spray
100ML – £115.00
Maison Margiela
Replica
Eau de Toilette Gift Set
10X2ML – £36.00
Sweet Sophistication
Gourmand fragrances never go out of style, but this year we’re welcoming a sophisticated twist. Perfumers are experimenting with ‘grown-up’ gourmand notes that delight the senses without smelling juvenile. We’re talking about our favourite dreamy vanilla notes, elevated by intense musk accords. Our best gourmand perfumes include Black Opium Glitter, blending delicious vanilla bourbon absolu with sweet marshmallow musk accord.
Perhaps caramel is more your vibe? Evoking the atmosphere of a master chocolatier, Caramel Dream by Sabrina Carpenter is the ultimate seductive scent. Creamy almond milk and delicate freesia blend harmoniously into the heart of dark chocolate bean. A final, sensual dry-down of rich, warm Sandalwood and caramelized amber rounds out this seductive gourmand delight, leaving you drooling at first spritz.
Yves Saint Laurent
Black Opium Glitter
Eau de Parfum Spray
90ML – £135.00
Yves Saint Laurent
Black Opium Glitter
Eau de Parfum Spray
50ML – £103.00
Sabrina Carpenter
Caramel Dream
Eau de Parfum Spray
30ML – £24.99
Sabrina Carpenter
Caramel Dream
Eau de Parfum Spray
75ML – £39.99
Layers on Layers
Whilst 2024 was the year of skin-scents, in 2025 it’s all about intensifying and personalising multiple much-loved scents through layering. Layering can be approached in two ways; amplifying your favourite scent through the application of a matching body oil or lotion, or spritzing multiple scents that blend beautifully with each other. When it comes to 2025 perfume trends, this is one to experiment and have fun with!
Looking to stick with your favourite fragrance, but enhance it’s appeal? Why not lather up with Le Male Shower Gel, before applying a matching soothing aftershave balm. Finish with a spritz of the iconic Le Male fragrance and you’re guaranteed to make hearts throb wherever you go.
Jean Paul Gaultier
Le Male
Eau de Toilette Spray
75ML – £64.99
Jean Paul Gaultier
Le Male
Eau de Toilette Spray
125ML – £98.00
Jean Paul Gaultier
Le Male
Shower Gel
200ML – £32.00
Jean Paul Gaultier
Le Male
Aftershave Balm
100ML – £43.00
Layering different perfumes is the perfect opportunity to create a signature scent. With our expertise, It can be made simple! We recommend starting with the strongest scent first, ideally one with a musk or earthy base like Chloe Nomade Jasmin Naturel Intense. Then, build on the notes within your first fragrance by layering a lighter scent with similar ingredients. In this case, Gucci Flora Gorgeous Jasmine is the perfect choice!
Chloé
Nomade Jasmin Naturel Intense
Eau de Parfum Spray
50ML – £103.00
Gucci
Flora Gorgeous Jasmine
Eau de Parfum Spray
30ML – £70.00
Gucci
Flora Gorgeous Jasmine
Eau de Parfum Spray
100ML – £138.00
Spritz and Mist
It’s no secret that body mists have been revived from our teenage years by Gen Z and Gen Alpha alike. Their social-media fuelled resurgence has seen them boom in the fragrance market, and the appeal is clear. Body mists offer a light, refreshing alternative to intense parfum’s, and are perfect as we enter the spring and summer months.
With many of your favourite fragrances available as body mists (for a fraction of the price), you won’t suffer from buyer’s remorse. A luxury scent like Tom Ford Black Orchid is just £40, offering a perfect day-to-day alternative to the Eau de Parfum. For an even more budget-freindly alternative, the iconic Princess by Vera Wang is just £11.99, and a great way to play into body spray and gourmand perfume trends at the same time.
TOM FORD
Black Orchid
Body Spray
150ML – £40.00
Vera Wang
Princess
Body Spray
250ML – £11.99
Smell-gorithm Approved
We can’t talk trends without mentioning artificial intelligence! With AI on the rise, perfume experts across the globe are working away in their labs to use this to their advantage. Seems impossible to combine perfume with artificial intelligence, right? Wrong!
Let’s take Prada Paradoxe Virtual Flower, for example. Prada have harnessed the power of AI to design a scent that perfectly captures the luminous scent of jasmine through jasmine AI accord. By working with AI fragrance technology, they have captured the flower in its purest form, exploring multiple jasmine variations in a way that wouldn’t have been possible with traditional methods. The result is a stand-out scent that feels cutting-edge yet timeless.
Prada
Paradoxe Virtual Flower
Eau de Parfum Refillable Spray
50ML – £102.00
Ready to find your next trending perfume?
Explore our Fragrance Finder today …
Deniz Kotan
Deniz is our Content Marketing Executive here at The Perfume Shop. She joined our team of Perfume People at Scentquarters in 2024, and has been loving igniting her personal perfume passion daily ever since! Deniz is a lover of all things fragrance, beauty and wellbeing. When she’s not on the hunt for upcoming fragrance trends, you’ll find her trying out a new restaurant or practicing Pilates. Her favourite perfume? Chloe Nomade, the ultimate floral chypre!
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