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About Us

About Us

The Perfume Shop is the UK's largest specialist fragrance retailer with over 210 stores across the UK & Ireland. We stock fragrances from nearly 130 brands including designer fragrance brands, classic and celebrity perfumes, and aftershaves all at value for money prices. Our unrivalled expertise in the world of fragrance ensures you get the best products and advice every time you visit.

The Perfume Shop head office, or as it’s known ‘ScentQuarters’, is located in High Wycombe Buckinghamshire. The office address is The Gateway Centre, Coronation Road, High Wycombe, HP12 3SU.

The Perfume Shop is part of AS Watson Group, a member of CK Hutchison Holdings. Established in 1841, AS Watson Group is one of the world's longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.

In the fiscal year 2024, AS Watson Group reported revenue of over US$24 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences. Find out more about our parent company.

Registered Office: The Perfume Shop Limited, Hutchinson House, 5 Hester Road, Battersea, London, SW11 4AN
Registered Company Number: 02699577

Contact Us

To find out more about all the ways you can get in touch with us, including Live Chat, head to our Contact Us page. To speak to someone by phone or email, take a look at the below options:

Phone: 03333442646 (open Mon-Sat, 10am to 4pm)

Email: help@theperfumeshop.com

Our History

Founded in 1992, The Perfume Shop set out with the simple idea of making luxury perfume brands accessible to everyone at an affordable price. With the first stores opening in Birmingham, Belfast & Milton Keynes, The Perfume Shop developed a genuine passion for delighting customers with expert perfume knowledge and the highest customer service standards which remain at the forefront of everything the brand stands for today.

In 2005 The Perfume Shop was acquired by the world's largest international health and beauty retailer AS Watson. As of today, Gill Smith is the Managing Director at The Perfume Shop.

Our Mission

“To share our genuine passion for perfume & people and offer the most knowledgeable fragrance expertise on the high street.”

Why shop with us?

check We are the leading perfume experts in the UK.
checkFREE Click & Collect service in all UK stores.
checkFantastic savings across 100s of top brands all year round.

checkFREE Gift wrap service available in store.
checkOur generous VIP Rewards scheme offering birthday and favourite brand discounts.
checkFREE Standard delivery available online for VIP members.

Tell us about your experience

We’re always keen to hear feedback from our customer - good or bad, it helps us to keep delivering the best experience we can!

Please leave us a Trustpilot review.

Our expertise

You can be sure that you are in the best place when making a purchase at The Perfume Shop, as we’re the leading perfume experts in the UK. We’ve trained and developed the most knowledgeable team of sales advisors in the perfume industry, proudly boasting the largest number of industry recognised CFSS (Certified Fragrance Sales Specialist) graduates in the UK.

Our Mission

“To share our genuine passion for perfume & people and offer the most knowledgeable fragrance expertise on the high street.”