NATIONAL FRAGRANCE WEEK
National Fragrance Week is a celebration of the creativity, craft, and impact of the fragrance world. It's a moment to shine a light on the artistry of perfumery, highlight the diverse careers that bring scents to life, and inspire people to rediscover the powerful role fragrance plays in everyday life. By bringing the industry and consumers together, we aim to spark curiosity, encourage exploration, and celebrate the emotional and sensory magic of scent.
This year, we're exploring how the future of fragrance is evolving to become a meaningful part of our wellbeing. Perfume's not only a way to express ourselves but a mood enhancer where perfume is picked for how it smells and how it makes us feel, becoming a daily self-care ritual. Discover scents hand-picked by our perfume experts, curated to inspire calm, focus, and energy.
Energy
Black Opium Over Red awakens the senses with a delicious burst of juicy cherry. Powered by Black Opium's signature caffeine kick of dark-roasted black coffee, this scent energises and empowers every moment. Wrapped in a vibrant red aura, Black Opium Over Red radiates confidence.
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Focus
La Vie Est Belle Vanille Nude is a luminous skin scent that elevates your natural essence and lasts all day long. This is a floral, musky gourmand fragrance with radiant jasmine, fluffy coconut accord and creamy white musks. La Vie Est Belle Vanille Nude is a spritz of confidence that helps you step into the day with intention and focus.
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Calm
Prada Luna Rossa Ocean Eau de Parfum captures the quiet power of the sea. Fresh and invigorating grapefruit, combined with a base of rich vanilla bean accord, creates an effortlessly calming and grounding fragrance. Crisp, clean marine notes drift into smooth aromatics, creating a scent that feels like a deep breath at the water's edge.
Shop nowGifting opportunities
Find the best gifts for everyone on your list and every occasion right here at The Perfume Shop. Whether it’s for birthdays or a special occasion, we’ve got all the men’s gifts and women’s gifts you need. Filled with great value sets, signature scents and statement perfume, our gift shop is a treasure trove of fantastic beauty and fragrance finds they’ll be delighted to unwrap!
Scents unlocked - our 2025 escape room
Last year, we celebrated National Fragrance Week with the UK’s first perfume-themed escape room; Scent Unlocked - an immersive experience with Marc Jacobs, Gucci, BOSS and Burberry.
Find out what we’re doing this year - why not follow us on social media?
A surprise for our customers
To celebrate Valentine’s Day this year, we surprised our customers with letters from their loved ones and perfume goodie bags, turning everyday shopping moments into something truly memorable. This video captures the smiles, excitement and heartfelt reactions as we shared a little extra love through scent.Let perfume be your love letter.
Discover our boutique range
Introducing The Perfume Shop Boutique, driven by your desire for all things new and our commitment to delivering a unique perfume shopping experience. Here you’ll discover our collection of sought-after scents not widely available online, curated for everyone to enjoy. Offering a spritz more indulgence, this will be your go-to space for scent discovery.
Fragrance in the home
When it comes to elevating your home (and mood), nothing works quite like a scented candle. So, whether you want to create a cosy, calming environment or fill your living space with a refreshing, uplifting fragrance, we’ve got you covered.You’ll find candles with the calming aroma of lavender and camomile, alongside rich and enticing options with bergamot and tobacco leaf in the ingredients line-up. Prefer earthy, woody notes? Look to candles fragranced with bark, pine, and moss. Plus, there are fruity, fresh, and floral options too.
Sounds interesting? Join our rewards club for a little extra
As a member, you get 10% off your favourite brand and enjoy free standard delivery on your orders. We’ll even treat you on your special day with a 15% birthday discount. Beyond the regular savings, membership gives you exclusive access to member-only sales, plus entry into special prize draws and games.
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We have Perfume People that have been with us for a long as 30 years, we pride ourselves at creating a great space for building careers. Join us today! Flexible hours, yearly bonus scheme, great incentives and staff discount!
Explore our careersOur charity endeavours
We're celebrating 30 years of our incredible charity partner, Look Good Feel Better, with the launch of their limited-edition Beauty Box. Worth over £230 but yours for *just* £40. 100% of profits go to Look Good Feel Better, a charity aiming to boost the physical and emotional wellbeing of people living with cancer.
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Supporting the Fragrance Industry
We have been proud supporters of National Fragrance Week in the UK since its inception, as an opportunity for the fragrance industry to come together and promote our industry... We use this as an opportunity to remind our colleagues and customers about the magic of perfume, the special memories perfume can evoke and to showcase our award-winning expertise in store and online, helping customers find their perfect scent and understand more about fragrance.
Gill Smith
Managing Director
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