Armani

Armani
My Way
Eau de Parfum Refillable for her - 30ML

Product code: 1250550 | RRP £55.00 | £183.33 PER 100ml
30ML - £55.00

Armani My Way

Eau De Parfum

Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself. I AM WHAT I LIVE. MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.

A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona.

MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.

  • Top Notes

    TOP NOTES

    Bergamot, Orange Blossom

  • Heart Notes

    HEART NOTES

    Tuberose, Jasmine

  • Base Notes

    BASE NOTES

    Cedarwood, Vanilla, White Musks

Refill

Exemplifying Giorgio Armani beauty’s commitment to the environment, the MY WAY bottle reinvents fine fragrance for a more sustainable future. Created with an innovative and seamless refill system, with all its components recyclable, MY WAY ‘s bottle makes it effortless to both reduce waste and recycle more.

Reuse your My Way fragrance bottle and refill it from home. The innovative 150ml refill bottle fits with all of the sizes available to purchase at The Perfume Shop. The refill bottle uses 64% less plastic and 55% less glass.

DESCRIPTION

Top notes
Bergamot From Calabria, Orange Blossom From Egypt
Heart notes
Tuberose, Jasmine From India
Base notes
Cedarwood From Virginia, Vanilla From Madagasca, White Musks
Scent

Floral

Launch date
2020
INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI

Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY.
Through meaningful connections to others, one finds the path to the truest version of oneself.
I AM WHAT I LIVE
MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.

FINDING ON HER OWN PATH
A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself.
Embodied by authentic and unfiltered beauty, actor Adria Arjona.

She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self.

“You can take anything away from me, but you can’t take away what I’ve lived”

Adria Arjona, Global Ambassador for MY WAY.

CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD
MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart.
The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.
Created by Master perfumer Carlos Benaïm and senior perfumer Bruno Jovanovic (IFF).

CAPTURING LIVED EXPERIENCES IN A BOTTLE
MY WAY’s sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory.
An elegant bottle of true Armani contrasts acting as a talisman as you find your own path.
Storytelling and precious, but also responsible.
Exemplifying Giorgio Armani beauty’s commitment to the environment, the MY WAY bottle reinvents fine fragrance for a more sustainable future. Created with an innovative and seamless refill system, with all its components recyclable, MY WAY ‘s bottle makes it effortless to both reduce waste and recycle more.

CAPTURING A LIVED EXPERIENCE
Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjona’s adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world.

More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures.
The introduction of MY WAY also reflects of Giorgio Armani’s long-standing commitment to sustainability, through actions such as its innovative, refillable and recyclable flacon, and opens a new era of sustainability with a new ambition: fight against climate change.
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