Alzheimer's Research UK

sharing #tpslovestories to defeat dementia

Whether it’s a parent, a partner or friend – many of us will have witnessed memories of love lost because of dementia. At The Perfume Shop, we’re encouraging our employees to share their love stories to remember those precious moments and support our charity partner, Alzheimer's Research UK, in its effort to defeat dementia.

The Perfume Shop has been partnered with Alzheimer's Research UK since 2014 and in that time, we’ve raised more than £252,000 – thanks to the help of our colleagues and customers. While this is a fantastic achievement, we’ve partnered with the charity again as the job is not done yet. Alzheimer's Research UK’s vision is a world free from the fear, harm and heartbreak of dementia. Yet, there are currently 850,000 people in the UK living with dementia and without effective treatments, one in three children born today will develop the condition in their lifetime. The only way to change this picture is through the power of research. You can support the UK’s largest dementia research charity by donating 50p when you make a purchase instore or online at The Perfume Shop. Help us to raise awareness too, by sharing your love story on Twitter, using the #TPSLoveStories hashtag.

Thank you for your support.