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  • Eight & Bob

    Albert Fouquet, the son of a Parisian aristocrat, was part of elite French society in the early twentieth century and a perfume connoisseur. Fouquet created and perfected various essences for his own personal use – aided by Philippe, the family butler. At social events he would surprise everyone with an exquisite fragrance that became increasingly in demand within the exclusive social circle he frequented, however, Albert continually rejected proposals to market his fragrance.

    THE STORY

    One night during his summer vacation in 1937 on the French Riviera, Albert met and got on very well with a young American student who was touring France in a convertible: John F. K. Within minutes of being introduced, JFK was captivated by the essence that Albert wore. John’s charm and congeniality persuaded Albert to leave him a sample of his fragrance with a note at the hotel the following morning: “In this bottle, you will find the dash of French glamour that your American personality lacks.”

    On returning from his vacation, Albert received a letter from John in the U.S. thanking him for the kind gesture and informing him of the success his perfume was enjoying among his friends. He requested that Albert send him eight samples, “and if your production allows, another one for Bob”. Without fully understanding the request, Albert decided to send a box of samples to the US and decorated the box with the same pattern as the shirt that JFK was wearing when they met, and then labelled the bottle and boxes “Eight & Bob”.

    Unfortunately, Albert Fouquet died in a fatal accident in 1939, but more requests of the perfumes came from the USA, friends and acquaintances of J.F.K. Such requests were followed up by Philippe, their butler, who would hide the bottles in books carefully punched by hand, to prevent them being seized during World War II. Philippe had to leave his job with the Fouquet family as their butler and the perfume remained frozen in time.

    Decades later, thanks to the family of Phillipe the butler, the formula for Eight & Bob has been completely recovered, along with its carefully crafted production processes. Once again, it has become one of the most exclusive fragrances, preferred by the world’s most elegant men and women.

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