The new JOY by Dior Eau de Parfum Intense is a luminous bouquet that streams forth, captivating, before it blossoms in the thunder of a myriad of colours.
Composed by François Demachy the Eau de Parfum Intense is an effusive and fragrant manifesto.
A new burst of flowers.
“I created this new version of JOY by Dior based on the idea of a burst of flowers streaming forth, as luminous as a firework.I wanted to emphasize its sensual aspect by giving even more volume to the woods.”
Centifolia Rose, Jasmine Grandiflorum
Vanilla, Sandalwood, Patchouli
WHAT IT IS?
JOY by Dior, Eau de Parfum Intense is a new fragrance with a radiant burst of flowers, a joyful trail of exultant floral notes that explode with faceted beauty.
The dazzling light of juicy Citrus blends with the colourful shine of Grasse Rose and Jasmine, heightened by an enveloping woody echo of Sandalwood tinged with Vanilla.
Floral fireworks, a concentration of joy.
"I created this version of JOY by Dior around the idea of blossoming, a radiant burst of flowers as dazzling as fireworks. I wanted to emphasize its sensual side, give it a new light, accentuate its trail by giving even more volume to the woody notes, a more sensual layer."
François Demachy, Dior Perfumer-Creator
WHAT IT DOES?
Top notes of Citrus and Neroli unleash an incisive burst of vibrant energy that colours the explosive floral bouquet. At the heart of the Eau de Parfum Intense, the round and powerful Centifolia Rose from Grasse blends with Jasmine Grandiflorum, the other Grasse icon, with powerful fruity nuances like no other.
This chorus of flowers is propelled by an enveloping woody echo in the base notes. Sandalwood and Patchouli, revitalized by a dash of warm, sweet Vanilla from Madagascar, fill this lively, explosive and intense Eau de Parfum with a powerful light.
Like a finely crafted jewel, the JOY by Dior Eau de Parfum Intense bottle flaunts a revisited version of the iconic Dior cannage motif. A looser and more modern weave, it captures and diffuses the light with a play on contrast, movement and sophistication in the detail of the glass.
Etched on the bottom of the bottle, Christian Dior's lucky "compass rose" star is nestled like a treasure at the heart of JOY by Dior Eau de Parfum Intense.
Even more intense, the JOY by Dior Eau de Parfum Intense fragrance is the shade of pink that flushes cheeks with emotion and delight. Joy is made palpable, right in the palm of the hand.