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Operation Smile

With the aim to put a smile on people’s faces, not only our customers but also the people who most need a helping hand, A.S. Watson Group has launched its first-ever global signature CSR programme “Give a Smile”. Partnered with Operation Smile, the “Give a Smile” campaign has funded surgery for around 1,500 children with cleft palate or cleft lip since its launch in 2018, giving them new smiles and fresh hope. The Perfume Shop, as one of the A.S. Watson retail brands has joined hands together to support this campaign, enabling children with cleft palate or cleft lip to smile for the first time.

Join us to #GIVEASMILE!

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