Operation Smile

Give a Smile

With the aim to put a smile on people’s faces, not only our customers but also the people who most need a helping hand, A.S. Watson Group has launched its first-ever global signature CSR programme “Give a Smile”. Partnered with Operation Smile, the “Give a Smile” campaign has funded surgery for around 1,500 children with cleft palate or cleft lip since its launch in 2018, giving them new smiles and fresh hope. The Perfume Shop, as one of the A.S. Watson retail brands has joined hands together to support this campaign, enabling children with cleft palate or cleft lip to smile for the first time.

Join us to #GIVEASMILE !


Established in 1982, Operation Smile is an international medical charity that has provided hundreds of thousands of free surgeries for children and young adults in developing countries who are born with cleft lip, cleft palate or other facial deformities. As one of the largest medical volunteer-based nonprofits, Operation Smile has mobilized thousands of medical volunteers from a wide range of medical specialties from more than 80 countries.

Boy Girl