By 2026 Raising awareness for our charity partners
- Spreading joy in our community
walked in 2021 for Operation Smile UK by 36 Perfume People
£800k raised for Alzheimer’s Research UK and counting
At The Perfume Shop we’re committed to supporting and raising awareness for our charity partners. Our five year charity target is to raise £1million by 2026.
You can help by donating in store and online, to find out more about our charity partners click here.
Raising smiles in our community is really important to our Perfume People. That's why, as well as raising awareness and funds for our charity partners, we give back by volunteering for good causes and inspiring colleagues regionally to do the same. The One Can Trust, based near our High Wycombe Scent Quarters, is just one of the organisations we donate and give our time to.
Doing Good Globally
We appreciate that the work we do can make a real impact within our community and beyond. A.S Watson, our parent company, runs an annual Global Volunteering Initiative where our colleagues across the world give back to good causes. The ongoing conflict in Ukraine has touched us all and we’re proud to be supporting the Disasters Emergency Committee (DEC) in their Ukraine Humanitarian Appeal by collecting donations instore and online. As well as this, we’re giving customers an opportunity to donate their Rewards Club points to the charity and we’ve donated the proceeds of personalised ribbon sales across key weekends to show we care. So far, we’ve raised over £60k.
We’re proud to have Champions across the business, who bring their different skillsets to work together on our Feel Good When You Smell Good strategy. This is a great forum to discuss the important issues and gain knowledge and insight into what matters to our colleagues and customers. We’re always looking for new ways to give back and are excited to have partnered with one of our suppliers on an amazing project, kicking off later this year… stay tuned for more details.