Michael Edwards

International expert & Ambassador of fragrance classification

Michael Edwards is a true fountain of all perfume knowledge. Working exclusively with The Perfume Shop in the UK for 15 years, his wealth of expertise is right at the heart of our passionate culture, training and development.

In 1984, he created Fragrance of the World, a beautifully illustrated database that maps 14 fragrance families. Now the industry’s most trusted reference, it has twice received the prestigious FiFi award for Technological Breakthrough. He also authored Perfume Legends: French Feminine Fragrances, a landmark book on modern perfumery.

Find your signature scent

Michael’s Fragrance Families

Aromatic fragrances

Be Delicious. Enjoy my time or time with the world, with this small family of calming scents. Make a statement with these new kids on the block.

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Citrus fragrances

Be Zesty. Feel fresh for that early spring morning walk, or be ready for that important lunch time date. Just get up go with these sunshine in a bottle.

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Amber fragrances

Be Seductive. Know your worth, are you after a bit of va-va-voom for a late-night date, or a lighter version for a daytime statement. Your skin feels alive with these dawn of time musks.

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Floral fragrances

Get Blooming. Serenade yourself with floral notes, from that June wedding to an afternoon of cream tea. Celebrate life with the ultimate bouquet of love and joy.

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Fruity fragrances

Get Juicy. Feel youthful, from being ready for the morning stroll in the park to an evening to remember. Life tastes sweeter with this modern full’n fruity lot.

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