POP by Stella McCartney

POP. Bold. Authentic. Irreverent.

The Inspiration

It’s Stella’s philosophy that fragrance and cosmetics should enhance each woman’s unique, inner beauty, not distract or overpower it. POP celebrates a grounded approach to beauty and luxury that pushes the boundaries. This trailblazing attitude is rooted in authenticity and individuality; it’s a liberation from a one-size-fits-all mould.

The Fragrance

POP reinterprets tuberose, chosen for its iconic bold scent, by emphasizing its brighter, crisper, solar floralcy. This newfound vibrancy is balanced with sandalwood; the unexpected combination of the floral and woody notes resulting in an undeniably feminine scent that makes a statement without being overwhelming.

Stella McCartney

The Perfume Shop spoke exclusively to Stella McCartney, to ask burning questions about Stella POP... Read the 5 Minutes with Stella McCartney article here.

Which POP Girl Are You?

Struggling to find out which Stella McCartney POP girl you are? Take our quiz to find out.

The Campaign

POP is about a mindset rather than an individual woman. This is echoed in the campaign and video, which capture the free spirited attitude of the young women who wear it. A celebration of friendship and doing things your own way, the campaign stars four creative talents: musician Grimes, actress and campaigner Amandla Stenberg, animal activist Kenya Kinski Jones and performing arts student Lourdes “Lola” Leon.

Lola

Lola is at the beginning of her career as a performing artist. She’s an independent, inspirational and free-spirited young woman. Despite being born in the spotlight, she has kept her feet firmly on the ground.