Today, Prada is known as one of modern fashions most powerful houses. Steeped in culture, history and innovation. Prada are perpetually reinventing the classic in meaningful and modern ways. They love questioning beauty conventions, designing fresh and avant-garde ideas, reconciling creativity with innovation. These qualities lie at the heart of the fashion house but also at the heart of our fragrances. Today, we are proud to introduce Paradoxe Eau de Parfum, the new signature fragrance by Prada. For a woman impossible to frame. For a woman who is never the same, always herself.