Gucci

Gucci
Mémoire d'une Odeur
Eau de Parfum

Product code: 1234429 | RRP €61.00 | €152.50 PER 100ml
40ML - €61.00

STANDARD DELIVERY

for €4.50

GUCCI

MÉMOIRE D'UNE ODEUR

For a new Gucci fragrance story, scent becomes an explorer of the power of memories, bringing them back from the past and making them live in our present. Skipping backward and forward in chronological time, the present and past are connected by a unique bridge that projects directly into the future. Presenting a new universal Gucci scent. A perfume unassigned with a gender or a time. Presenting Gucci Mémoire d’une Odeur.



  • Top Notes

    Roman Chamomile, Bitter Orange

  • Heart Notes

    Coral Jasmine, Jasmine Petals, Musks

  • Base Notes

    Vanilla, Cedarwood, Sandalwood



THE CAMPAIGN
A gathering of a free spirited family, who embrace life by living freely and making memories together, an idea by Alessandro Michele. Singer, songwriter and actor Harry Styles leads the cast of the family, which includes an eclectic and universal mix of talents and models.

Director of the campaign Glen Luchford imbues the video and images with vibrant nostalgia, under the artistic direction of Christopher Simmonds. The print advertising campaign is composed like intimate photo albums, that show each member’s character and their intimate rapport with one another.

THE DESIGN
Alessandro Michele discovered a vintage Gucci fragrance bottle, and was inspired by its design for Gucci Mémoire d’une Odeur’s bottle. Grooved like a column from an ancient world, the bottle casts a refined silhouette in heavy transparent light green glass, crowned with shiny gold cap. Printed gold foil frames the label, revealing the Gucci logo together with the name of the fragrance.

DESCRIPTION

Top notes
Roman Chamomille, Bitter Almond
Heart notes
Coral Jasmine, Jasmine Petals, Musks
Base notes
Vanilla, Cedarwood, Sandalwood
Scent

Fresh

Launch date
2019

Aromatic Scent for Her

A family of fragrances reminiscent of freshly picked herbs from the garden. Natural, clean and ultra-fresh scents.
See more aromatic scents for her
For Gucci Mémoire d'une Odeur, scent becomes an explorer of the power of memories, bringing them back from the past and making them live in our present. Skipping backward and forward in chronological time, the present and past are connected by a unique bridge that projects directly into the future. A universal perfume unassigned with a gender or a time, Gucci Mémoire d’une Odeur is an elixir that transcends gender by its individuality, to establish a new olfactive family, Mineral Aromatic. Mineral, which is a mix of scents and emotions: airy, musky, transparent and authentic. And combined with Aromatic, it becomes the centre of Gucci Memoire d’une Odeur. The transcendent accord features unexpected and enigmatic ingredients, and is defined by a note of Roman chamomile. Alessandro Michele envisioned this particular flower inside the scent, blended by master perfumer Alberto Morillas. Gucci Mémoire d’une Odeur’s Roman chamomile is structured with Indian Coral Jasmine petals for tenderness, precious musks for depth, and noble woods including warm, luminous sandalwood and airy, subtle cedarwood, a powerful tree with deep roots and an irresistible vanilla note.