Introducing the new Gucci Guilty Eau de Toilette pour Femme bottle design and packaging, reimagined in Alessandro Michele’s creative vision. Inspired by women who seek freedom in self-expression and love, the new flacon echoes the silhouette of the counterpart men’s fragrance, reflecting the equal standing of the women and men they represent.
GUCCI GUILTY EAU DE TOILETTE, THE CAMPAIGN
Gucci Guilty protagonists Lana Del Rey and Jared Leto reconnect in a peculiar setting: the motel. The uninhibited free spirits face the world in defiance together, their enchanting determination reflected in the unity of the Gucci Guilty Eau de Toilette pour Femme and Eau de Toilette pour Homme scents, placed side by side as equals.
Geranium, Pink Pepper
The generation that inspires Alessandro Michele is characterised by a celebrative anarchy. They don’t believe in conformity, submitting to labels or to gender rules, breaking free from common social boundaries. This modern declaration of self expression and sexuality ignites the campaign’s powerful statement.
Introducing the new Gucci Guilty Eau de Toilette for Her bottle - the same original Eau de Toilette scent now encased in a new bottle design and packaging. The new bottle echoes the silhouette of the counterpart men’s fragrance, reflecting the equal standing of the women and men they represent.
New codes of femininity are formed in the popular Gucci guilty tall, slender bottle design, now presented in a shade of metallic rose gold. The perfume scent remains unchanged and is defined by a signature fougère accord of geranium commonly used in men’s scents.
Intimate and magical lilac flower laced with amber in Gucci Guilty for Her radiates warmth and grace with a powerful lasting impression.