Gucci
Bloom Profumo di Fiori
Eau de Parfum for her
THE SCENT
“Perfume is like a spell, and the women wearing it put a spell on the world. Flowers, in this case, mediate this spell, and Gucci Bloom Profumo di Fiori is a powerful conversation with them. It is intense, it really enters the world of nature. Letting the flowers speak, fearlessly, was the real challenge when Alberto Morillas and I created this fragrance.” Alessandro Michele.
THE DESIGN
Inspired by the pure luminosity of this variant, Gucci Bloom Profumo di Fiori revisits the original Gucci Bloom pattern with a honey yellow tone evoking the vitality of young spirits. Presented in a lacquered square-shaped bottle, it is adorned with the Gucci label ribbed and framed in black.
THE CAMPAIGN
Set at a mystical and ancient landmark, the new Gucci Bloom fragrance campaign tells the story of four women living in a garden of dreams. The protagonists are charismatic and charming women: Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave, who join each other in the dream-like sequence.
DESCRIPTION
- Heart notes
- Tuberose flower, Ylang Ylang & Sandalwood Accord
- Scent
-
Floral
- Launch date
- 2020
Staying true to the ingredients of Gucci Bloom Eau de Parfum, the new Gucci Profumo di Fiori perfume for her heroes the fresh natural greenness, rich floral quality and creamy depth of Tuberose.
Offering a radiant twist on the magnificent white floral signature of Bloom Eau de Parfum, Profumo di Fiori unleashes the addictive potential and magnetism of Tuberose Essence, blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute for a more immediate and direct expression.
The accord of Bloom is enriched by the textured facets of Ylang Ylang and its warmth extended by a rich wave of Sandalwood and the smooth creaminess of Sun Drenched Woody notes.
Driving an elegant and distinctive trail, the Orris Concrete is blended with the resinous warmth of the Benzoin and softened with a sensual cloud of Musky notes.
