Gucci Guilty: a new dawn, a new chapter
Gucci Guilty Fragrances, celebrating those who are truly free. A new dawn breaks on Gucci’s most successful signature scents. Celebrating individuality, freedom and a modern declaration of sexuality, the Gucci Guilty fragrances embody the new edge of the brand.
The generation that inspires Alessandro Michele is characterised by a celebrative anarchy. They don’t believe in conformity, submitting to labels or to gender rules, breaking free from common social boundaries.
This modern declaration of self expression and sexuality ignites the campaign’s powerful statement: #GuiltyNotGuilty
Gucci Guilty Video
Gucci Guilty Pour Femme
Gucci Guilty for Her is defined by a signature Fougère accord of geranium, commonly used in men’s scents. Intimate and magical Lilac flower laced with Amber in Gucci Guilty for Her radiates warmth and grace with a powerful lasting impression.
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At the heart of Gucci Guilty for Him the floral, sensual Orange Blossom doesn’t conform to a classic male fragrance’s notes, heightening the scent’s allure. Gucci Guilty for Him opens with invigorating Lemon, and is intensified with seductive notes of Lavender and Patchouli.
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Behind the Scenes with Jared Leto
From misty cobbled alleyways to the faded opulence of the baroque palace where Gucci Guilty’s new dawn unfolds, Venice is a spellbinding backdrop of beauty and mystery. Filmed as a set of flashbacks, the campaign builds sensual intrigue, showing the before and after of an intimate experience shared by Jared Leto together with models Julia Hafstrom and Vera Van Erp. The trio explore each other and their surroundings in a liberated expression of sexuality.
