THE BADDEST FRAGRANCE AROUND
Diesel introduces an ironic take on the typical seduction routine with its new masculine fragrance, Diesel BAD. The fragrance encapsulates the rebel attitude of the bad boy who dares to play with contrasts: the addiction of tobacco notes meets the provocation of the caviar accord. A daring and sophisticated signature for a bold seduction.
DISCOVER BAD
THE BOTTLE
The bottle is directly inspired by the classic black leather biker jacket. The grainy black leather texture gives a seductive and masculine look.
THE FRAGRANCE
Diesel BAD is the first perfume combining accords of tobacco and caviar to create an addictive, pulsating, yet fresh woodiness. This unique contrast reinforces Diesel’s strong identity.
#NOWYOUKNOW
MAKING OF A BAD BOY:
STARRING BOYD HOLBROOK
YOUR CHANCE TO WIN
BOYD’S MOTORBIKE
