Words: Lauren Carbran
Forget basic scents. Lancôme has ripped apart the rule book with its new scent, Idôle. With a new vision for fragrance inspired by turning women into inspiring leaders, we’re all for this newbie on the block. The meaning behind the scent? We may have idols in life but there is an idol in every woman. And with Zendaya as the face, we don’t think fragrance (and life in general) could get any better right now.
THE FLAT LAY BOTTLE
We’re going wild for this bottle, which is one of the slimmest in the world to date (just 15mm). That means it’s not only PERFECT for Instagram grid flat lays, but it’s also incredibly comfy to hold in your hand – just like your phone! The design? Clear, chic and simple, the perfect accessory for your handbag. Sound like a dream? Well, it’s real.
THE INGREDIENTS FROM ALL OVER THE WORLD
It’s time to flaunt your florals in Idôle. Hello, ultra-sweet, sophisticated and bold! You can’t really beat the delicate but totally confident blend of rose essence, rose water, jasmine and patchouli, with added vanilla extract for good measure. What’s more, the roses used are cultivated in Isparta in Western Turkey, where the brand supports a family-run business with the aim of improving their agricultural conditions and fair trade. And since sustainable fragrances are booming at the moment, it’s a big thumbs-up from us. Plus, the jasmine is hand-picked from the Indian province of Tamil Nadu, and adds a soft, creamy cloud of scent like no other.
THE GIRL POWER BEHIND THE FRAGRANCE
Lancôme Idôle celebrates women power, thanks to three creators – Shyamala Masiondieu (who worked on the floral heart notes), Nadage Le Garlantezec (who focused on the mix of patchouli and musks) and Adriana Medina (who found exactly the right concoction of pear and bergamot). And Zendaya, the face of the Idôle campaign, is a voice for women worldwide. So, in short, it smells like girl power and was made with girl power. Wear it whenever you want to be noticed, from morning meeting to evening drinks with your squad. Perfection.