Discover Hero, Burberry’s vision of modern heroism. Exploring the house codes of duality and the power of the animal kingdom, the fragrance embraces duality: strength and subtlety, power and compassion, athleticism and creativity. Brightened with bergamot, juniper meets a trio of warm cedarwood oils.
Black Pepper, Juniper
Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges; Virginia’s Apalacian, the Atlas Mountains in Africa, and the Himalayas in Asia.
Burberry Hero bottle is a modern reimagination of Burberry Fragrance by Riccardo Tisci – featuring the TB embossed monogram for the first time. Strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the curved Burberry logo.
Black Pepper Juniper
Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry.
A new masculine spirit exploring the house codes of duality, contradiction and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism.
Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature, as a metaphor for personal transformation.