Valeur Absolue: About
About Valeur Absolue
With a career in luxury and beauty and having interviewed hundreds of women all over the world, Bénédicte Foucart, founder of Valeur Absolue, identified the need for a different approach to perfumery:
Healthier, anchored in sustainable values, born of a differentiated and meaningful creativity.
Drawing on ancestral knowledge and partnering with aromachologists, lithotherapists, neuroscientists and exceptional perfumers, Bénédicte created the collection of Valeur Absolue elixirs of Wellbeing.
Her ambition: to transform the perfume gesture into a scented ritual, creating positive energy, so that each woman can draw on what she needs to serenely express her different facets, her "absolute self".