About Armani

Giorgio Armani: The History

  • 'Perfume is an intense and engaging language,' says Giorgio Armani. 'I find the world of perfumery fascinating, and each time I work with a "nose" it is always an exciting experience.' Giorgio Armani is a designer who has long seen fragrances as being an important part of a wardrobe.

    'I believe in simplicity and perfection to the details. Like each thread of a garment meticulously designed, each detail of my products echoes to my vision of beauty.'

    - Giorgio Armani

    Giorgio Armani
  • Giorgio Armani


  • 1984
  • Eau Pour Homme

    As early as 1984, Giorgio Armani launched Eau Pour Homme; conceived to be the embodiment in fragrance of the iconic Armani jacket - deconstructed and fluid. It has given rise to a whole series of scents, which together form a quintessence of the olfactory style of Armani - fresh, refined and elegant; a timeless reference point.

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  • 1992
  • Gio

    In 1992, Armani launched a women's fragrance, Gio, capturing the essence of the 'Armani Woman' – tender, innocent and unpredictable. Gio was followed by Acqua di Gio in 1996, a tribute to the sea and the light of the Mediterranean.

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  • 2004
  • Armani Code

    Another notable perfume from Armani is Armani Code (launched 2004), a scent of seduction that sparkles, as if making an eye-catching entry to a room.

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  • 2007
  • Diamonds

    Emporio Armani Diamonds was born in 2007: Vibrant and sensual, this is a fragrance for a youthful, energetic and glamorous woman who lives her life in the present.

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  • 2013
  • Giorgio Armani describes Sì, launched in 2013, as 'my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit.'

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