Words: Emily Venables
All month, we have been asking you, our fabulous The Perfume Shop customers, to vote in our annual Virtual Love Perfume Awards. An incredible 23,000 of you cast your votes across eight categories and today, we are so pleased to bring you the winners!
Drum roll, please…
Best Men’s Launch
Sauvage Eau de Parfum by Dior
The phenomenal success of Dior’s Sauvage knows no end as you have voted the Eau de Parfum the Best Men’s Launch in 2020! It’s freshness, distinctive power, and alluring sensuality have secured its place as the winner in your eyes. We’re sure this won’t be the last award for one of Dior’s finest creations!
Best Woman Launch
Lady Million Empire by Paco Rabanne
The spotlight is shining on one of this year’s most distinctive scents, Lady Million Empire, as your winner of the Best Women’s Launch of 2020! Deliciously addictive and housed in the iconic diamond-shaped flacon, its beautiful blend of orange blossom, patchouli, plum, and vanilla simply reigns supreme!
My Way by Giorgio Armani
The world of fragrance was radiating a little more with genuine beauty this year thanks to the release of My Way by Giorgio Armani, winner of our Ultimate Launch award!
There’s so much to love about this scent including the ethos behind the fragrance - ‘I am what I live. My way’ which feels completely empowering; the inclusion of some of the world’s finest natural ingredients such as vanilla from Madagascar, tuberose from India, and orange blossom from Egypt; and the innovative and seamless refillable bottled it is housed in.
It’s meaningful, sustainable, thoughtful, honest, and authentic. What. A. Scent!
CK Everyone by Calvin Klein
Congratulations to Calvin Klein who takes the crown in our Genderless Launch category for their fresh and clean universal scent CK Everyone. Building on CK’s already proven ability to create timeless unisex scents, CK Everyone is fresh, clean, and uplifting!
Idôle by Lancôme
Powerful in its simplicity but impactful in its statement, Idôle by Lancôme takes the number one spot in our Best Sustainable category. The fragrant notes are pure, delicate, and radiant but it is Lancôme’s vision behind the sleek, thin and refillable bottle design that ticks all the boxes for this award!
Good Girl Fantastic Pink Limited Edition by Carolina Herrera
Fighting off tough competition in the shape of the world’s thinnest perfume bottle (Idôle by Lancôme) and an adorable teddy bear (Toy Boy 2 by Moschino), Carolina Herrera sashays off with the Best Design Award for Good Girl Fantastic Pink. It’s glittery, it’s flirty and it holds the mysterious and elegant aroma of the original Good Girl scent - what’s not to adore?
Best Female Face
Julia Roberts - Lancôme La Vie Este Belle
When it comes to perfume campaigns, there are many things a brand must consider if its to be a success and a celebrity face is easily one of them! Luckily for Lancôme, back in 2012 Hollywood megastar Julia Roberts agreed to front their La Vie Este Belle launch and they have never looked back! Julia’s infectious joy and free-spirited femininity have featured in a series of La Vie Est Belle ads and we hope to see many more!
Best Male Face
Chris Hemsworth - face of Boss Bottled
As far as the perfect brand match goes, we think Hugo Boss got it near spot on by making Chris Hemsworth the face of the ‘Man of Today’ campaign for their iconic scent BOSS BOTTLED. A man of today for a scent of today! Well done Hugo Boss and Chris Hemsworth on being voted Best Male Face Of!
The Perfume Shop Voted Experts Choice Award
Libre by Yves Saint Laurent
At The Perfume Shop, perfume is our passion so we, of course, have to get our Perfume People involved too! Our Experts Choice Award is specially chosen by our team and this year they have awarded the accolade to Libre by Yves Saint Laurent! The strong, bold, and authentic scent has left a lasting impression on us since its release in 2019.
Best Celeb Nose
Holly may well be known for her beautiful blonde hair and envious style, but once again you have recognised her as having the Best Celeb Nose! This isn’t the first time Holly has scooped this award, also winning it last year and back in 2011!
Perfume Industry Lockdown Hero
To recognise the sensational support offered by perfume brands in the fight against COVID-19, we introduced a new category to our line up this year - the Perfume Industry Lockdown Hero.
Our winner, as chosen by The Perfume Shop, is L’Oréal Luxe! Not only did they change their production line to make hand sanitiser, but they are currently in the process of donating over €1m to non-profits across Europe to support those affected by the pandemic.
Although L’Oréal Luxe took the award home this year, they are not the only brand you’ll find at The Perfume Shop providing help in one way or another. Take a look at more of our brands who have been offering their support during the pandemic here:
Discover the perfumes behind our winning brands
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