Written by: Emily Venables
Welcome to The Perfume Shop’s Perfume Predictions 2020 edition. It goes without saying that this year has been unlike any other, and so much has changed since the last Perfume Predictions was published back in 2019.
Here, we’re giving you a sneak peak at what’s inside this year’s Perfume Predictions, but if you want to read the full version, you can do so by clicking the download link.
Enjoy & Merry Christmas!
Christmas Shopping Made Easier
This year, as a result of the UK-wide lockdowns, we focused our energy and our passion for perfume by making our online experience as seamless and as engaging for as possible. This Christmas, we’re doing just the same by supporting our online shoppers with more delivery and service options.
To find out more about how we're making shopping easier this Christmas, read the full PDF available below.
Evoking Perfume Stories Online
In a year where the virtual world has become more important than ever, we invited Jane Cunningham, beauty writer and the original beauty influencer of www.britishbeautyblogger.com, to share her thoughts and to tell us more about how perfume can be bought to life through words and imagery.
Click the link at the end of this article to discover Jane’s insights.
Beauty, But Personal
Personalisation is quickly becoming one of the biggest trends in beauty and, at The Perfume Shop, we have a host of additional services on offer to customers to make them feel that little bit more special and to take their perfume experience to another level.
Download the PDF to read more about the impact of personalised beauty, the services we offer, and our very own Perfume People share their predictions on where they think personalised beauty is going.
Plan B Perfume
For many, perfume can provide a safety blanket from the trials and tribulations of life; a recognisable scent that instantly takes us to a familiar, happy place. But what happens when the perfume that has been part of your life for so long, no longer has the same meaning?
Click the download button below to read Beauty Director Rosie Jones’ story of how fragrance played a pivotal part in shaping her new identity when life went in a direction she was not expecting.
New In-Store & Online
Despite 2020 being the year we never expected, we did get a chance to enjoy fabulous new perfume releases from some of the most prestigious perfume houses in the world. 2020 treated us with the likes of My Way from Giorgio Armani and a new addition to the Gucci Bloom family with Bloom Profumo di Fiori. But that's not all…
Take a look at the 'New Instore & Online' section of our Perfume Predictions to see which other fragrances were released this year.
To find out more about all these topics, and lots more, download the full Perfume Predictions 2020 PDF below.
The Perfume Predictions 2020
Predictions for the Future...