Fashion trends don’t just influence what you wear. They set the tone for the season ahead for anything and everything, from the colour you’re going to want to paint your walls to which scents will match your summer aesthetic. Cue our FROW experts, who kept their eyes on the looks sent down the SS22 runways, so you didn’t have to. Get set to update your perfume collection with a nod to high fashion…
First stop – florals. We all know pretty petals are no stranger to spring/summer collections, but this year designer’s swapped whimsical cottagecore for graphic, statement-making prints. It was less of a nod to botanicals and more of a celebration, blowing up bold motifs and letting them lead the look.
Floral fragrances are timeless in our book, from Marc Jacob’s Daisy Eau So Fresh to Viktor & Rolf’s iconic Flowerbomb – perfect for breathing new life into your floral-inspired look this season and beyond.
From acid green to highlighter yellow, it’s time to don your sunglasses because this season’s shades are more blinding than ever. While hot pink has been a key go-to, a shift towards traffic light hues (as displayed by Prada, Valentino and Bottega Veneta, to name a few) is paving the way for summer. Inspired by bold brights? Reach for a summer perfume that will stand out on your #shelfie, like Armani’s red hot Si Passione and Dolce & Gabbana’s sunshine-bright Dolce Shine.
Trending: Hyper feminine
Think puffy sleeve blouses. Candy-coloured shades. Layers of tulle. This playful trend sees femininity dialled up to the max – way beyond donning a tutu on the streets of New York (keep up, Ms Bradshaw).
Femininity is often explored in the world of fragrance, cited as the inspiration behind each chosen note. New releases, like Jimmy Choo’s I Want Choo, looks to bottle up the scent of a girl’s night out, with fruity cocktails and bejewelled dresses responsible for energising notes of peach, red spider lily and vanilla. While the iconic Jean Paul Gaultier’s Classique is a full-on femme fatale with its corseted, curvaceous bottle design and amber-floral notes.
Trending: Loud luxury
Logomania has had a chokehold on our wardrobe for seasons. And it isn’t showing any signs of slowing down. Cue bold monogrammed details and slogan-adorned tees. But, if your budget doesn’t stretch to a full head-to-toe designer look, you can add a luxurious finishing touch to your ensemble with a spritz from the crème-de-la-crème of fashion. We’re talking Tom Ford, Hermès, and Dior. And it’s no surprise that their scents are as statement-making as their runway looks. We love Black Orchid for its heady blend of woody and spicy notes, perfect for turning heads.
Low-rise jeans, butterfly clips and itty-bitty miniskirts are making a comeback. This is not a drill. Whether you’re new to it all (hello, Gen Z) or have been down this Xtina-paved road before (ahem, millennials), there’s no escaping the nostalgic nods this season. Casting our minds back to the reigning scents of the early noughties, you can go down the rite-of-passage route with scents like CK One and Tommy Girl. Or channel your inner pop star with Britney Spears’ Fantasy.
Still on the hunt for a spring fragrance?
Use our Fragrance Finder to find the best scent for you