Want to know what the top new perfume releases are right now? On the hunt for a hot-off-the-press signature scent? Whether you love having your finger on the perfume pulse or are just after newness, we’re here to unpack the latest and greatest new fragrance releases taking #perfumetok (and beyond) by storm. From the new must-have body mists, the inspiring limited editions, or exciting exclusives – we have something for every fragrance fan. So sit back, relax, and enjoy the scent of something new.
Women’s new perfume releases
La Bomba by Carolina Herrera
Turn heads with one of the most exciting women’s new perfume releases of 2025: La Bomba by Carolina Herrera. Bold, vibrant, and impossible to ignore, this radiant fragrance invites you to unleash your inner butterfly. Blending unique fruity notes of pipaya with a heart of lush florals and an indulgent base of vanilla, it’s playful yet powerful, made for those who love life turned all the way up. Dressed in a bottle as daring as the fragrance itself, La Bomba is the ultimate party-ready perfume of the year.
The new Miss Dior Essence by French powerhouse Dior is an addictively feminine new fragrance release. Crafted by master perfumer Francis Kurkdjian, it’s a disruptive rendition of the original scent, bursting with top notes of juicy blackberry. At its heart lies a wildly luxurious jasmine bouquet, that is eau so chic. The soft dry-down of woody oak accords cements this mischievous floral chypre as your next go-to. We’re obsessed!
The iconic fashion brand Miu Miu, but make itfragrance. Miutine has notes of wild strawberry accord, delicate gardenia, and indulgent brown sugar and vanilla combined with patchouli. How delicious! A play on the French word mutine (meaning rebel), this new perfume release is a perfect present for fashion-girls everywhere.
Turn up the intensity with Gucci Gorgeous Gardenia Intense, the intensified new women’s perfume release from Gucci. Dialling up the depth of the original GucciFlora Gorgeous Gardenia, this addictive floral opens with invigorating Italian Mandarin Essence, before opening up to a heart of creamy gardenia accord. It’s a floral fragrance fan’s fantasy – think confidence in a bottle, with soft-girl energy.
Coffee lovers, this one’s for you. Sabrina Carpenter’s Me Espresso is the latest hit from the pop-start turned perfumer, and we’re not talking about the radio. This bold sister scent of the originalSweet Tooth is rich, cozy, and undeniably addictive, with notes of espresso, warm hazelnut, and a shot of creamy vanilla. One spritz and it’s full-on main character energy. If you’re on the hunt for 2025’s most exciting new perfume releases, this one’s brewing something special.
Step into unstoppable energy withBoss Bottled Unlimited, one of this year’s standout men’s new fragrance releases. Bursting with fiery ginger and rich leather, heightened by warming saffron and grounded with masculine woods, this scent commands attention thanks to its projection power. Vibrant, uplifting, and endlessly wearable, it’s the kind of fragrance that motivates you to go further and smell incredible while doing it.
For those who dare to be different, the new Prada Paradigme offers fragrance in another way. This ambery-woody blend combines unique green bourbon geranium, addictive guaiac wood, and vibrant Calabrian bergamot heart for a scent that’s as powerful as it is magnetic. It’s intense, irresistible, and built to make an impression. A true standout in 2025’s new fragrance releases for men.
Meet the latest must-have creation from Chanel, Bleu De Chanel L’Exclusifdelivers a hit of rich leather, heady resinous notes, and warming amber for a bold scent that lingers long after dark. It’s complex and intense yet effortlessly wearable – perfect for those who prefer their fragrance with a rebellious twist.
A true classic reimagined, Ralph’s Club New York is making a strong comeback among 2025’s new men’s fragrance releases. Ripe blackcurrant accord meets creamy sandalwood and rich Madagascan bourbon vanilla in this timeless blend that feels both grounded and alluring. This is the scent that commands attention without trying too hard. An underrated gem ready for a well-deserved spotlight.
Fresh, vibrant, and built for bold moments, Summer Mink is your energising upgrade for all-year-round wear. From rap icon Drake’s Better World Fragrance House, it’s bursting with Italian citrus and aromatic sage, layered over a spicy floral heart, this men’s new fragrance release is made for go-getters. It’s clean, confident, and designed to make a fresh impression every time.
Niche fragrances have taken the perfume world by storm, with specialist perfumers creating unique note combinations that we just can’t get enough of. To satisfy your niche needs, last year we launched The Perfume Shop Boutique, driven by your desire for all things new and our commitment to delivering a unique perfume shopping experience (and our first Boutique store opened in Brent Cross in July!). Discover our selection of sought-after new niche scents not widely available online, curated for everyone to enjoy.
Atkinsons
Oud Save the Queen
Eau de Parfum Spray
100ML
–
£205.00
Narciso Rodriguez
Jasmine Musc Intense
Eau de Parfum Spray
100ML
–
£227.00
HUGO BOSS
The Collection Daring Saffiano
Eau de Parfum Spray
100ML
–
£199.00
Ready to discover your next scent obsession?
Explore even more new and trending fragrances on our New & Trending page. Your next signature scent is just a spritz away!
New Perfume Releases 2025
Want to know what the top new perfume releases are right now? On the hunt for a hot-off-the-press signature scent? Whether you love having your finger on the perfume pulse or are just after newness, we’re here to unpack the latest and greatest new fragrance releases taking #perfumetok (and beyond) by storm. From the new must-have body mists, the inspiring limited editions, or exciting exclusives – we have something for every fragrance fan. So sit back, relax, and enjoy the scent of something new.
Women’s new perfume releases
La Bomba by Carolina Herrera
Turn heads with one of the most exciting women’s new perfume releases of 2025: La Bomba by Carolina Herrera. Bold, vibrant, and impossible to ignore, this radiant fragrance invites you to unleash your inner butterfly. Blending unique fruity notes of pipaya with a heart of lush florals and an indulgent base of vanilla, it’s playful yet powerful, made for those who love life turned all the way up. Dressed in a bottle as daring as the fragrance itself, La Bomba is the ultimate party-ready perfume of the year.
Carolina Herrera
La Bomba
Eau de Parfum Spray
30ML – £67.00
Carolina Herrera
Good Girl Colormania Limited Edition
Eau de Parfum Spray
80ML – £132.00
Miss Dior Essence by Dior
The new Miss Dior Essence by French powerhouse Dior is an addictively feminine new fragrance release. Crafted by master perfumer Francis Kurkdjian, it’s a disruptive rendition of the original scent, bursting with top notes of juicy blackberry. At its heart lies a wildly luxurious jasmine bouquet, that is eau so chic. The soft dry-down of woody oak accords cements this mischievous floral chypre as your next go-to. We’re obsessed!
DIOR
Miss Dior Essence
Parfum Spray
80ML – £170.00
DIOR
Miss Dior Essence
Parfum Spray
50ML – £130.00
Miutine by Miu Miu
The iconic fashion brand Miu Miu, but make it fragrance. Miutine has notes of wild strawberry accord, delicate gardenia, and indulgent brown sugar and vanilla combined with patchouli. How delicious! A play on the French word mutine (meaning rebel), this new perfume release is a perfect present for fashion-girls everywhere.
Miu Miu
Miutine
Eau de Parfum Spray
50ML – £104.00
Miu Miu
Miutine
Eau de Parfum Spray
100ML – £145.00
Gucci Flora Gorgeous Gardenia Intense
Turn up the intensity with Gucci Gorgeous Gardenia Intense, the intensified new women’s perfume release from Gucci. Dialling up the depth of the original Gucci Flora Gorgeous Gardenia, this addictive floral opens with invigorating Italian Mandarin Essence, before opening up to a heart of creamy gardenia accord. It’s a floral fragrance fan’s fantasy – think confidence in a bottle, with soft-girl energy.
Gucci
Gorgeous Gardenia Intense
Eau de Parfum Spray
50ML – £103.00
Me Espresso by Sabrina Carpenter
Coffee lovers, this one’s for you. Sabrina Carpenter’s Me Espresso is the latest hit from the pop-start turned perfumer, and we’re not talking about the radio. This bold sister scent of the original Sweet Tooth is rich, cozy, and undeniably addictive, with notes of espresso, warm hazelnut, and a shot of creamy vanilla. One spritz and it’s full-on main character energy. If you’re on the hunt for 2025’s most exciting new perfume releases, this one’s brewing something special.
Sabrina Carpenter
Me Espresso
Eau de Parfum Spray
30ML – £24.99
Sabrina Carpenter
Me Espresso
Eau de Parfum Spray
30ML – £24.99
Men’s new fragrance releases
Boss Bottled Beyond
Step into unstoppable energy with Boss Bottled Unlimited, one of this year’s standout men’s new fragrance releases. Bursting with fiery ginger and rich leather, heightened by warming saffron and grounded with masculine woods, this scent commands attention thanks to its projection power. Vibrant, uplifting, and endlessly wearable, it’s the kind of fragrance that motivates you to go further and smell incredible while doing it.
HUGO BOSS
Bottled Beyond
Eau de Parfum Spray
100ML – £105.00
Prada Paradigme
For those who dare to be different, the new Prada Paradigme offers fragrance in another way. This ambery-woody blend combines unique green bourbon geranium, addictive guaiac wood, and vibrant Calabrian bergamot heart for a scent that’s as powerful as it is magnetic. It’s intense, irresistible, and built to make an impression. A true standout in 2025’s new fragrance releases for men.
Prada
Paradigme
Eau de Parfum Spray
100ML – £86.25
Bleu de Chanel d’Exclusif by Chanel
Meet the latest must-have creation from Chanel, Bleu De Chanel L’Exclusif delivers a hit of rich leather, heady resinous notes, and warming amber for a bold scent that lingers long after dark. It’s complex and intense yet effortlessly wearable – perfect for those who prefer their fragrance with a rebellious twist.
CHANEL
BLEU DE CHANEL L'EXCLUSIF
Eau de Parfum Spray
100ML – £215.00
Ralph’s Club New York by Ralph Lauren
A true classic reimagined, Ralph’s Club New York is making a strong comeback among 2025’s new men’s fragrance releases. Ripe blackcurrant accord meets creamy sandalwood and rich Madagascan bourbon vanilla in this timeless blend that feels both grounded and alluring. This is the scent that commands attention without trying too hard. An underrated gem ready for a well-deserved spotlight.
Ralph Lauren
Ralph's Club New York
Eau de Parfum Spray
110ML – £110.00
Summer Mink by Better World Fragrance House
Fresh, vibrant, and built for bold moments, Summer Mink is your energising upgrade for all-year-round wear. From rap icon Drake’s Better World Fragrance House, it’s bursting with Italian citrus and aromatic sage, layered over a spicy floral heart, this men’s new fragrance release is made for go-getters. It’s clean, confident, and designed to make a fresh impression every time.
Better World Fragrance House
Summer Mink
Eau de Parfum Spray
100ML – £115.00
Niche Fragrance Releases
Niche fragrances have taken the perfume world by storm, with specialist perfumers creating unique note combinations that we just can’t get enough of. To satisfy your niche needs, last year we launched The Perfume Shop Boutique, driven by your desire for all things new and our commitment to delivering a unique perfume shopping experience (and our first Boutique store opened in Brent Cross in July!). Discover our selection of sought-after new niche scents not widely available online, curated for everyone to enjoy.
Atkinsons
Oud Save the Queen
Eau de Parfum Spray
100ML – £205.00
Narciso Rodriguez
Jasmine Musc Intense
Eau de Parfum Spray
100ML – £227.00
HUGO BOSS
The Collection Daring Saffiano
Eau de Parfum Spray
100ML – £199.00
Ready to discover your next scent obsession?
Explore even more new and trending fragrances on our New & Trending page. Your next signature scent is just a spritz away!
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