Words: Lauren Carbran
Something’s brewing in the fragrance industry and we can’t keep it to ourselves any longer. With 2020 set to be the year brands rip up the rule book and become clean and sustainable, we’ll be seeing an influx of vegan, unisex and planet-friendly new perfumes launch to start the new decade in the way they mean to go on. So, it’s time to announce the latest collection of sustainable and soulful fragrances. Here’s the lowdown on The Perfume Shop’s exclusive fragrance collection, ME…
Last year saw The Perfume Shop launch four ground-breaking new perfumes with The Perfume Edit range – and it was a hit. The unisex collection (Citrus Fresco, Peppered Earth, Amber Glow and Lime & Basil) is vegan, recyclable and cruelty-free. But the new decade means you deserve even more sustainable fragrances, right? Correct.
ME INVIGORATED EAU DE PARFUM
Just as the name suggests, you can expect Invigorated to uplift you instantly, thanks to the fruity-woody blend of blackberry, bay leaves and cedarwood. The overall effect? Rich and smooth. Plus, did you know blackberries are trending for spring? Yep, gourmand notes have always been a craze, but this year luscious berries will steal the limelight in new perfumes. This unisex scent is best worn when you need a pick-me-up, from morning commute to evening drinks in town.
ME TRANQUIL EAU DE PARFUM
Looking for some extra calm? A dose of Tranquil is what you need. This new fragrance is everything you’d expect, with its top notes of basil, heart accords of neroli and an intense base of vetiver and white musk. The best news? Neroli can help relax you and alleviate anxiety, so this one’s a winner for us. It’s earthy and bold, too, which is why you’ll want to spritz it to be noticed wherever you are.
ME EMPOWERED EAU DE PARFUM
For a signature scent that smells as confident as you, opt for Empowered. Perfect for the upbeat, adventurous person who wants to smash it in 2020, it oozes citrus notes of lime, mandarin and orange, florals like lilac and iris and a woody base of amberwood (aka the perfect combo). It’s the most interesting and versatile perfume you’ll smell so far this year, and we’re obsessed.
WHY THEY’RE TRENDING FOR 2020
The ME range is massive news right now. Why? The collection gives an empowered voice to fragrance that will dictate future scents. We all know that the fragrance landscape is rapidly changing for 2020, with people looking for new perfumes that are gender-neutral, vegan and recyclable – and this is the answer to your prayers. It’s inclusive to everyone, while also benefiting the planet, so there’s nothing not to love about it. We’re predicting it will stay on the hot list for a long, long time.
The ME collection launches at The Perfume Shop on 14 January 2020.
WANT MORE ME PRODUCTS?
Shop the full collection at The Perfume Shop.