Hip-hop dancing, street style and skate ramps are the inspiration for Diesel’s latest male scent, Only The Brave Street. Our verdict? It’s a fresh take on modern perfumes and represents the generation of NOW. So, while we rejoice, here’s the lowdown…
THE CAMPAIGN IS BASED ON STREET CULTURE
We love all things street culture. It’s the inspiration for rap music, skaters, fashion and sports, after all. And Only The Brave Street is the street in a bottle: brave, bold and IRRESISTIBLE.
LES TWINS ARE THE FACES OF ONLY THE BRAVE STREET
Can we just appreciate how cool they look? New-style hip-hop dancers Larry and Laurent Bourgeois are from Sarcelles, a suburb of Paris. From street kids to street icons, they’ve become role models for the new generation. Oh, and they have more than 3 million followers on social media. So where have you heard of them before? Well, they were the main characters in the Michael Jackson Immortal World Tour by Cirque du Soleil and have toured with Beyoncé several times. Um… JEALOUS.
LOVE FRESH SCENTS? WE CAN’T STOP SPRITZING THIS
A masculine concoction of liquorice, crunchy apple and bergamot keep things fresh and energetic in Only The Brave Street. So, while some scents come and go, you’ll want this one in your bag at all times, guys. The additions of cedar, woody accords and basil make it the perfect fragrance for the evening, too.
THE BOTTLE LOOKS LIKE CONCRETE
Concrete is the new cool, don’t you know? So, it’s no surprise that this street-inspired bottle is designed to look like a concrete clenched fist. We bet you’ve never seen anything like it before. Here’s our prediction: it’s going to be an iconic fragrance of our time.