Words: Emily Venables
When you think power suits, neutral palettes, sophisticated fragrances and a global empire that spans several markets. Who do you get? It’s none other than Giorgio Armani, of course! As part of our Behind the Scent series, we’re taking a look at the legends behind some of our most loved fragrances. Today, is the turn of iconic Italian designer Giorgio Armani.
Giorgio's early life
Giorgio Armani wasn’t always accustomed to the bright lights of the fashion capitals of the world. He was born in 1934 and grew up in a small village just outside of Milan. His upbringing was turbulent, and he and his siblings experienced first-hand the perils of living through World War II. However, during those darker years - Giorgio found comfort in the cinema that was used as a refuge in his town describing it as ‘a palace of dreams’. He fell in love with the idealised beauty of Hollywood stars here, which perhaps was to be the start of his passion for fashion?
Armani's journey to the top
Giorgio initially pursued a career in medicine but dropped out of university to complete his compulsory military service. When he returned home, Giorgio began working in the famous Milan department store La Rinascente dressing windows and working as a sales associate. From here, the budding designer went on to secure his first menswear design role at Nino Cerruti where he stayed for 12 years.
In the late 1960s, Armani met Sergio Galeotti who encouraged him to branch out on his own. So, in 1975 Giorgio (who was 40 years old at the time) and Sergio launched Giorgio Armani S.p.A with an inaugural menswear collection, soon followed by a women’s range featuring clothes with a natural fit and a neutral palette, both of which were warmly welcomed in the fashion world. By the 80s, Armani was dressing movie stars and red-carpet celebrities, around the world, in his fine Italian clothing.
Sadly, Sergio passed away in 1985 and Giorgio had to become more than just the creative branch of the brand – he had to manage every part of the business. Many people expected him to fail, but as we known today, Armani grew into a global empire including over 500 stores, a chain of successful restaurants, hotels and sub-brands that is still to this day being run by its sole shareholder (a very rare situation is todays fashion industry) - Giorgio Armani.
In the 70s and 80s, Armani expanded into beauty and fragrances and in 1982 Armani for Women was released, swiftly followed by Armani for Men two years later. These two fragrances were the beginning of a long-line of successful scents launched by the brand (which today stands at over 160 different fragrances) and the collection has become known for being smart, sophisticated and utterly timeless.
- Diamonds dazzles with floral and deliciously sweet scents.
- The unique chypre notes of Si captivates from the start and lingers beautifully on the skin throughout the day.
- Armani Code is often described as Armani’s signature female scent which harnesses orange blossom, jasmine and vanilla to create a radiant and enchanting perfume.
Have you discovered Armani’s fragrance collection yet?
Browse the range today