Words: Lauren Carbran
Seeking a signature scent for this year? In what’s big news, Tom Ford Beau de Jour for him has just launched at The Perfume Shop and, OMG, your jaw will drop when you smell this masterpiece. Here are the telling signs you’re ready to bag this new fragrance…
1. YOU NEED AN ENERGETIC FRAGRANCE TO UPLIFT YOU
We’re all for fragrances that make you feel good (as well as smelling incredible), so if you’re looking for a boost of energy, you’ll find it in Tom Ford Beau de Jour. And you have the aromatic notes of lavender mixed with minty tones of geranium to thank for your hours of freshness, from morning commute to evening drinks in town. Craving a statement smell to make this year the best yet? This one will do the trick.
2. YOU’RE LOOKING FOR A SUPER-MASCULINE AND POWERFUL SMELL
Ready to get heads turning? Stay ahead of the scent game and opt for this intriguing blend of lavender, rosemary, oakmoss and basil. The overall effect? Ultra-masculine, bold, sharp… it’s a winner for post-gym, date night or just chilling with your mates. 2020 = sorted. Thanks, Tom Ford.
3. YOU’RE NOT AFRAID TO STAND OUT
If you want to take centre stage with your scent, Beau de Jour is the one for you. Yep, forget playing it safe because this isn’t for the faint-hearted. And the face of the scent is a pretty big deal, too. Joe Alwyn (aka Taylor Swift’s boyfriend) heads it up and oozes sophistication and confidence, just like the fragrance.
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