Words: Lauren Carbran
We’ve done the hard work for you. Yes, having sifted through all the standard perfume types, we’re bringing you the standout trends that everyone will be talking about this summer. Here’s how to smell totally on trend, whatever you get up to…
TREND #1: CRAZY FOR COCONUTS
Just one sniff of a coconut-flavoured beauty product and we’re weak at the knees. Not only does it instantly transport us to an exotic beach far away from inner-city pollution, but it also creates a sense of warmth, calm and happiness. ‘The coconut fragrance note is made synthetically,’ says fragrance historian and expert Roja Dove. ‘Perfumers will often create it with other creamy, woody and tropical materials.’ This summer, expect to see coconut notes pop up in the top new scents, whether it’s coconut water, a coconut-infused dessert or the fruit itself. We love the smell of coconut blended with sandalwood and citrus fruits – the perfect concoction for a beachy fragrance.
If you want to get on board with the coconut perfume trend, start with Dolce & Gabbana Light Blue Sun for her, a fresh, summery blend of coconut water, lemon essence, ozonic accord (smells airy and clean, mimicking the smell of fresh air) and vanilla. If you have a sweet tooth, try Ariana Grande Cloud for her, a mix of cream of coconut, juicy pear and praline that creates the sweetest scent you’ve probably ever smelt. We’re going nuts for this trend. Will you?
TREND #2: ROSES ARE HERE TO STAY
Floral scents trend year on year, but this summer roses are taking over the perfume map in a major way. It’s perfect as a bridal scent and as your signature summer pick – after all, you can’t go wrong with spraying roses all over yourself. With about 75% of perfumes created with rose notes, it’s no surprise they’re taking centre stage. ‘Rose is a great ingredient for making modern yet elegant perfumes,’ says Roja. ‘I love the smell of Taif rose, which is from Saudi Arabia and is light and fresh.’
Rose scents are mostly paired with complementary florals such as jasmine and peony, but you might also find wafts of vanilla, sandalwood and musk, too. This summer, Lancôme La Vie Est Belle En Rose for her is a main contender for your perfume shelf, with roses, peonies and goji berries. We’re also loving Guerlain Mon Guerlain Bloom of Rose for her – its rose, neroli and lavender accords are putting us into a floral frenzy!
TREND #3: GO INTENSE OR GO HOME
This summer, you’ll start to see intense versions of your favourite scents launch – and we’re welcoming in the trend with open arms. These scents tend to be strong and bold, with gourmand notes that smell good enough to eat. ‘Intense fragrances heighten the really prominent notes, which give the original fragrance its distinct characteristic,’ says Roja. ‘And why not? If you love a perfume, what’s stopping you from indulging in those nuances a little more readily?’
Try YSL Black Opium Intense, which mixes the same coffee, orange blossom and vanilla you know and love in the original Black Opium but also gets the notes of blue absinthe and liquorice involved. The overall effect? Potent and electrifying – just what you need for a night out this summer. Guys, have you tried Armani Stronger With You Intensely? It’s a sweeter, warmer take on the original Stronger With You, and we can’t get over its notes of sugar-coated chestnut, pink pepper and vanilla.