Words: Emily Venables
Fragrance has been an important staple in beauty routines for thousands of years. But in an ever-changing market, where its harder to make a lasting impression on the Millennial generation, brands are having to think outside of the box in order to engage their savvy customers and to keep fragrance releases interesting. With this in mind, we're taking a look at some innovative, fun and different ways you can experience fragrances and the trends which are shaping the future of perfume for young adults.
Expanding the boundaries of fragrances as we know it, scents no longer fall into just ‘male’ or ‘female’ categories. We also now have the 'unisex' category to choose from. With the increasing recognition of genderfluidity across other industries, including fashion and lifestyle, you’ll find there are more options when it comes to choosing a fragrance. It can now be more about the notes and personal preference, over the gender category that it falls into. Florals or musk, citrus or woody notes - you like what you like, there's now options for all!
When you have a yoga class at 6am, a full day of work ahead of you and after-work drinks with the girls all in one day, you need a fragrance that works with your busy lifestyle. A rollerball is an easy and convenient approach to fragrance application that is ideal for perfuming on the go!
Personalised products are rapidly growing in popularity and are an effective way to make the latest product release stand out from the crowd. Luckily for customers at The Perfume Shop we have over 300 bottles available to engrave with a message of your choice. So, your new perfume can turn into a once in a lifetime treat! Oh, so Instagrammable!
Perfume click pens
In a world where everything is available at the click of a button – why should perfume be any different? Click the perfume pen to release the scent which can be applied directly to the skin when on the go, at work or on a night out. It couldn’t be more convenient if it tried!
The rise of veganism has affected almost every aspect of the beauty world, with brands keen to show off their cruelty-free and vegan ethos where they can. Although there is a long way to go as animal-derived ingredients are still widely used across the perfume industry there is a selection of vegan fragrances available at The Perfume Shop to keep you on the ethical straight and narrow.
New levels of layering
For years, brands have offered complementing body lotions and shower gels to accentuate and increase the longevity of a scent. Now, Armani has gone one step further with their Si Powdered Perfume. It may look like makeup, but don’t be fooled. Layer it with the fragrance, and the body lotion, for a rich, long-lasting and unique fragrance experience.
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