Words: Lauren Carbran
Unless you’ve been living under a rock, you’ll know that 2019 was all about the climate-change emergency, which saw around 185 countries take part in the strike for climate change in September and Swedish environmental activist Greta Thunberg named Time magazine’s Person of the Year. This year not only will people be switching up their lifestyles to become more eco-friendly, but perfume brands will also be doing their bit to tackle climate change by reducing their carbon footprint. Here are the ones to look out for…
Montblanc is one of the top sustainable perfume brands to set your sights on. It consistently sources its ingredients at the most elite level, and in the production of its latest launch, Montblanc Explorer, it has reduced its carbon emissions and helped local communities by using natural, ethical ways of picking the scent’s ingredients. Three perfumers travelled to Calabria in Italy to collect bergamot, then to remote Les Cayes in Haiti to collect organic vetiver, and finally to the Indonesian island of Sulawesi (in the rainforest), where they sourced an exclusive extract of the patchouli plant. What’s more, Montblanc supported the local community in Sulawesi, where they constructed three libraries for the 489 school children and their 33 teachers, giving them invaluable access to reading and education. Now you understand why this is so much more than just an intense male fragrance.
Valeur Absolue has mastered the art of wellbeing fragrances, which are eco-friendly. The vegan perfume range, complete with healing stones, promises to increase feelings of emotional wellbeing and bring a positive impact on your life in one spritz (instantly boosting your energy and mood). Even better, only natural vegan ingredients are used to create the scents, and the raw ingredients are assembled in Grasse, France by hand – generating no harmful chemicals or gases. Smell incredible, feel positive and support sustainable perfume by opting for Valeur Absolue Harmonie, a divine blend of neroli oil, jasmine and Earl Grey tea.
If you’re looking for a fragrance brand that’s committed to the environment and tackling climate change, a Guerlain perfume is for you. Guerlain integrated its sustainable development strategy back in 2007, and to this day has been producing the best quality scents with a low carbon footprint – even the transport from factory to store aims to lower its carbon emissions. Additionally, protecting biodiversity and resources for future generations is ingrained in its goals. So, we’re starting off the year in the best way by spritzing Guerlain Mon Guerlain Bloom Of Rose, with its creamy, feminine notes of roses, jasmine and vanilla.
There’s nothing we don’t love about Kierin NYC, the brand that tore up the rule book and put the climate first in 2019. If you haven’t heard of it already, you’ll want to get to know about this cool, unconventional American sustainable perfume brand now, with its four scents inspired by living in the Big Apple. Kierin NYC Nitro Noir, Santal Sky, Sunday Brunch and 10am Flirt all come in 100% recyclable bottles, and they’re vegan, free of parabens and made from earth-conscious materials. This is not a drill – snag yours now to get the trendiest eco-friendly scent for 2020.
THE PERFUME EDIT
At The Perfume Shop, striving to do our best for the planet is a given, which is why you need to check out the exclusive The Perfume Edit range. The four scents in the collection are unisex and vegan, and the bottles and boxes are 100% recyclable. Citrus Fresco is packed with sweet lemon, rosemary and lavender. Peppered Earth is our top bold pick for those who like to stand out (we’re talking rich accords of leather, pink pepper and rose). Want to smell relaxed and calm? Amber Glow is for you – it oozes amber, cinnamon and vanilla. The latest addition is The Perfume Edit Lime & Basil, with mandarin zest, lime, basil and dark pepper. Going earth-friendly never smelt so good.
LOOKING FOR YOUR NEW SCENT?
You've come to the right place...