Words: Lauren Carbran
With the new Cacharel Yes I Am scent celebrating women’s empowerment, independence and self-love, there could be no better fit than 24-year-old singer-songwriter Izzy Bizu as the fragrance’s face. We’re BIG fans of the scent, which combines sandalwood, milk and raspberry for a spicy, sensual surprise. Last week, we met up with Izzy, aka the coolest girl in town, to catch up on all things perfume, music and her personal life. Here are nine things we bet you didn’t know about the soul star…
1. IZZY HAS THREE HANDBAG ESSENTIALS
She can’t leave the house without her favourite beauty products. ‘I always carry a lip pen, concealer and perfume,’ she says.
2. THE CAT IS HER MOST USED EMOJI
‘You can do good apologies with the cat,’ Izzy says. OK, we’ll take note.
3. HER GOALS FOR 2019 INCLUDE LEARNING A NEW LANGUAGE AND TAKING UP DANCE CLASSES
Now here’s some 2019 inspiration for you. ‘My goals are to learn Ethiopian, finish the album I’ve been working on and do some dance classes,’ she says. ‘I think I’m going to give ballroom and swing a shot.’

4. HER FAVOURITE SONG IS BY JONI MITCHELL
‘My favourite song in the world is A Case Of You,’ Izzy says. ‘I think it’s beautiful. I like the James Black cover, which is really pretty.’
5. SHE’S ALWAYS BEEN OBSESSED WITH PERFUME
Izzy loved fragrances way before she was the face of the new Cacharel Yes I Am. ‘I’m so flattered and excited to be part of a unique, standout perfume. It’s super-cool because I’ve always loved fragrance and been obsessed with smells – even the scents of teas. When I was a kid, my mum always left lots of scents around the house because she was obsessed, too.’
6. CACHAREL YES I AM REMINDS HER OF THAILAND
‘Because the first time we shot the campaign in Thailand, I had to spray it on myself every time we took a shot,’ she says. ‘So it reminds me of all the fun times we had there. We shot in the city and afterwards I went to an island. It was really fun.’
7. SHE WEARS THE SCENT FOR DAY AND NIGHT
The sexy, flirty fragrance was made for 24/7 wear. ‘I wear it all the time, but usually at night,’ Izzy says. ‘I like the cardamom because I drink it with my tea and use the ingredient a lot in cooking. I’m also obsessed with the ginger. The bottle and smell remind me of a good night out – red lipstick and party outfit.’
8. MEN’S AFTERSHAVE IS HER FAVOURITE SMELL
We hear you, Izzy. Who doesn’t love the scent of a warm, woody fragrance for men? ‘I just love the smell of aftershave. I weirdly like it when it's more subtle than potent.’
9. SHE’S GOT A LOT TO LOOK FORWARD TO THIS YEAR
‘I’m looking forward most to releasing my EP and album and going to LA to create music with some writers,’ she says. ‘I’m really excited about it all.’

