We all know that perfume by Britney Spears is hugely successful, and with a bottle of Britney Fantasy selling every 22 seconds in the UK, the savvy businesswoman, pop icon and mum of two knows what notes we’re all going to love.
Maui Fantasy Britney Spears is her latest limited-edition launch and her 19th perfume! Yes, that’s right – Britney has blazed her way through the perfume world, winning awards and being bestsellers for over 10 years.
So what’s the inspiration behind the latest perfume launch from Britney Spears? It turns out that Maui in Hawaii is her favourite holiday destination. ‘Whenever I have a chance to relax and spend time with my family, we escape to Hawaii. Maui is one of my favourite islands,’ says Britney. Here, Britney chats to us about what’s inspired her new perfume launch…
What’s your inspiration for Maui Fantasy Britney Spears Limited Edition?
I wanted to create a fragrance that gives me the amazing feeling I have while I’m there – surrounded by the ocean and beautiful flowers. Every time I smell Maui Fantasy, it brings me back to a place of happiness and relaxation.
How is Maui Fantasy different from your original Fantasy fragrance?
It has a similar structure to the original Fantasy fragrance, but this time we included more tropical notes, juicy fruits and lush flowers. It smells like paradise in a bottle.
When do you wear it?
Maui Fantasy is my go-to vacation scent, but I also wear it whenever I need a little pick-me-up. It reminds me of all the wonderful moments I’ve had with my family in Hawaii, and as soon as I smell it, I feel relaxed.
Tell us about the bottle design. How is it reflective of the scent?
The fragrance and the bottle design are inspired by Maui’s natural beauty. The blue bottle matches the colour of the ocean, and the bright pink floral design represents the hibiscus flowers that grow on the island.
What do you think your fans will love about Maui Fantasy – and what sets it apart from your past fragrance launches?
I have the most amazingly supportive fans! With each fragrance, I try to give them something a little different, and Maui Fantasy is like a vacation in a bottle. I hope when they wear it, they feel the same peacefulness and joy that I do when I go to Hawaii with my family.
Maui Fantasy Britney Spears Limited Edition is available now at The Perfume Shop