When you think of Australia, it’s easy to imagine golden beaches, BBQs in the sun, and beers on ice! While this is certainly all true, Australia is also home to an array of beauty brands that take inspiration from their native landscape. These brands, which have been leading the way in clean, green, and natural beauty for some time, have been collectively, and affectionately, dubbed ‘A-beauty’.
In celebration of Australia Day on 26th January (an annual celebration of the First Fleet of British Ships to arrive in Australia), we’re taking a closer look at the products available at The Perfume Shop which come from the land down under!
What is A-Beauty?
Aussies are typically associated with being very easy going and relaxed, and their approach to skincare is said to be the same! They don’t buy into 10-step skincare regimes or ingredient lists as long as their arm; instead, they favour natural ingredients, simplistic routines that are good for the skin, and a down to earth attitude towards beauty. With A-Beauty you can expect therapeutic benefits, home-grown ingredients native to their homeland, and clean and green botanicals which compliment and work in sync with the healthy lifestyle and laid-back mindset adopted by many Australians. With A-Beauty, less is more but the benefits, to both your skin and the planet, are something to be admired!
Australian Brands at The Perfume Shop
For over 20 years, Australian Bodycare has been championing the use of simple, effective ingredients to give the skin everything it needs, and nothing else. It’s hero ingredient, is the humble but oh-so-effective tea tree oil - which is well known for its antibacterial properties. While tee tree oil is grown elsewhere around the world, their particular oil is extracted from the leaves of the Melaleuca alternifolia, grown in just 50 square km of the rainforest area of Lismore in New South Wales. This premier form of tea tree oil has a unique feature in which restores the skin’s normal bacterial flora and heals skin without interfering or harming the skin’s regular cell and tissue growth. How cool is that!?
The Jojoba Company
If there’s something worth knowing about the jojoba bean and its amazing skin-loving benefits, The Jojoba Company know it! Nestled away in the rural town of Yenda in Australia’s Riverina region, this family-run business has been bottling jojoba in its purest form for over 20 years.
Their farm, Beresford, is something to be marvelled at! It is the world’s largest nurtured, sustainable wadi wadi jojoba farm spanning over 80 astonishing hectares! The jojoba plant takes around eight years to produce beans, and once the harvest is ready, the beans are cold-pressed and filtered fourteen times to create the purest, cleanest oil around! The golden liquid is then used to create their fabulous and unique skincare range packed with moisturising, antioxidant, and antibacterial benefits!
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