Privacy Policy

1. Introduction

The Perfume Shop Limited is committed to safeguarding your privacy and ensuring that your personal data is protected. This privacy policy applies to www.theperfumeshop.com (the "Site") and to personal data collected about you by The Perfume Shop Limited (registered number 02699577) of Hutchison House, 5 Hester Road, Battersea, London, SW11 4AN ("we", "us", or "our"). The Perfume Shop Limited is a member of the A.S. Watson group of companies ("ASW Group").

2. Your Consent To This Privacy Policy

By using the Site, you are agreeing to the terms of this privacy policy. If you do not agree with any term in this policy, please do not use the Site.

3. Information That We Collect About You

In this privacy policy your "personal data" means information or pieces of information relating to you or that could allow you to be directly or indirectly identified. We may collect personal data about you from different sources, including collecting personal data: (i) from you directly; (ii) when you visit the Site; and (iii) from other sources.

3.1 Types of personal data we collect from you directly

We may collect personal data from you directly when you provide us with personal data so that you can register as a member of our Rewards Club programme, register for prize draws or competitions, receive information or mailings, use The Perfume Shop applications, buy a product or service from us, complete a survey, make a comment or enquiry, contact our customer services or for a variety of other reasons. Please be assured that we will not collect any personal data unless you provide this information voluntarily.

The types of data we may collect from you directly include your:

  • Name
  • Postal address
  • Email address
  • Home telephone number or mobile number
  • Rewards Club card number
  • Passwords
  • Order history/wishlist
  • Payment history
  • Age
  • Date of birth
  • Gender

3.2 Types of personal data we collect when you visit the Sites (cookies)

We use cookies and similar technologies to collect data about you when you visit the Site. Cookies are files that store information on your computer hard drive or browser that mean that we can recognise that you have visited our Site before. We use cookies to give you the best possible experience on our Site. If you would like more information about the types of cookies we use and how we use them, please read our Cookies Policy. The types of data we may collect from you when you visit the Site include:

  • Information about the type of browser you use
  • Details of the web pages you have viewed
  • Your IP address
  • The hyperlinks you have clicked
  • The websites you visited before arriving at our Site

3.3 Types of personal data we collect from other sources

We may receive personal data about you from other sources, which could include commercially available sources, such as public databases and data aggregators to the extent permitted by applicable Data Protection Laws.

The types of data we may collect from such sources include:

  • Name
  • Street address
  • Age
  • Your shopping habits
  • Preferences and information about your lifestyle such as your hobbies and interests
  • Publicly available information such as user-generated content, blogs and postings

4. How We Use Your Personal Data

Subject to your prior consent where required under applicable Data Protection Laws, we may use your personal data:

  • To process your application
  • To provide the services
  • To respond to your queries or comments
  • For the purposes of promotion, prize draws or competitions that you have entered
  • To send you products or samples that you have requested
  • To evaluate the use of our Site, products and services and understand your browsing and shopping habits
  • To make product recommendations to you
  • To carry out analytics and market research
  • To analyse the effectiveness of our advertisements
  • To profile your purchases of products
  • To prevent or detect fraud or other crimes and/or verify your identity
  • To verify/check your credit/payment status
  • To process payment instructions

We may supplement the personal data you provide to us with other information that we hold or that we may receive from third parties. We do this for marketing purposes to provide you with more targeted products and services.

5. Marketing Messages

We may send you, by post, email, SMS or push notification details of products, services, special offers, promotions and other information that we think may be of interest to you based on your previous purchases and information you have given to us. Third parties may also, working on our behalf, market to you via social media channels. From time to time we may also contact you for customer research purposes. You may unsubscribe from such communications at any time, by changing your communication preferences in the 'My Account' section of the Site, via the unsubscribe link that you will find at the bottom of every marketing email we send or by contacting customer relations on email: onlineservices@theperfumeshop.com or by phone: 0800 98 88 660. However if you do unsubscribe you may miss out on some great offers.

Email a Friend

We may from time to time operate a 'refer a friend' or 'email a friend' service to enable you to easily recommend a product, offer or other information to a friend. If you use this facility please ensure that you have obtained your friend's consent before you provide us with their personal data. When we contact the friend we will always tell them the name and email address of the person who made the referral. We will not use your friend's information for any other purpose unless they consent to us doing so.

6. Processing Your Information

We may share your personal data with or pass it onto other companies within the ASW Group and third parties which directly support our promotional activities and Site administration. We may use third parties to help us process and analyse your personal data, to give us insights that we can use to improve our products and services, and to track the effectiveness of a particular promotion or campaign. Also, if you order a product or service from us, we may share your personal data with our suppliers and other third parties to allow delivery of the products and services you have ordered. Any such suppliers or third parties are not authorised by us to use your personal data in any other way and will be required by us to implement measures to protect your personal data. Please note that we may need to disclose your personal data if we are required to do so by law, or by a warrant, subpoena or court order.

We will delete your personal data when there has been no activity on your account for 3 years.

7. Where We Transfer And Process Your Information

We may need to transfer your personal data to a location outside of the European Economic Area ("EEA"), including to countries that do not offer the same level of protection with respect to personal data as required in the EEA, on a need-to-know basis for analysis and administrative purposes. By subscribing to and using our services, you acknowledge and consent to these potential transfers. We will ensure that we will place obligations on the recipient of the data to provide an adequate level of protection to the standard as required in the EEA.

8. Protecting Your Personal Data

We maintain appropriate administrative, technical and physical safeguards to protect the personal data you provide to us against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing.

The Site may contain hyperlinks to other websites provided by third parties. We do not control these third party websites or any of the content contained on those websites. Once you have left our website, we cannot be responsible for the protection and privacy of any information which you provide. You should exercise caution and look at the privacy statement for the website you visit.

9. Changes In Our Privacy Policy

We may change this privacy policy from time to time by posting the updated version of the privacy policy here. We encourage you to visit this area frequently to stay informed.

10. Your Rights And Who To Contact

Please do not hesitate to contact us if you have any questions, comments or concerns about this privacy policy. You have the right to tell us if you:

  • don't want to be contacted in the future by us;
  • would like a copy of the personal data which we hold about you;
  • would like us to correct or update your personal data in our records; or
  • wish to report any violations of the privacy policy.

You can send an email to customer relations on email: onlineservices@theperfumeshop.com or by phone: 0800 98 88 660, or write to us at: The Perfume Shop Limited, Cypress House, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, HP12 3SU.