Design by Nanooba
The Perfume Shop website was designed by Nanooba. Working closely with both the client and BT Fresca, Nanooba have created a powerful design to meet the demands of The Perfume Shop customer - achieved through a thorough understanding of the brand, commercial requirements, website functionality and best practice.
In a competitive environment where conversion and a positive experience are imperative, Nanooba focussed on creating a highly usable transactional website with a consistent customer journey, which at the same time offers the client flexibility to personalise the presentation of perfume brands through customised designs, revealing the ‘soul’ of those brands.
The result was a customer engaging interface, allowing website visitors to immerse themselves in the products and brands and ‘walk around the shop' to make their purchases in an efficient, enjoyable way.
E-commerce and integration by BT Fresca
The Perfume Shop website has been built by BT Fresca. Their e-commerce platform (Fresca Commerce) meets the demanding design and functional requirements, and integrated the platform with The Pefume Shop's merchandising and fulfilment systems.
The Fresca Commerce Platform is a feature-rich, high-availability on-demand e-commerce platform used by a number of leading retailers. It can be tailored to provide a unique customer experience, provides a sophisticated and powerful back office toolkit for merchandising and managing the site, and is hosted and managed 24*365 by BT Fresca.
For more information visit www.btfresca.com
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