Ed Hardy is a global fashion and beauty phenomenon. The fragrance is spritzed in all the right places and on super cool necks everywhere.

This ultra-hip, edgy his-and-hers fragrance collection was inspired by Christian Audigier, the man responsible for the Von Dutch phenomenon, and created in homage to the famous Don Ed Hardy – the ‘godfather of the modern tattoo’.

The designs are based on Ed’s own ground breaking mix of traditional Japanese design, Americana and hotrod iconography. And the smell? Sexy, fresh, modern, with a pinch of edge, a twist of cool and a stamp of individuality.