The Perfume Shop

The Perfume Shop opened its doors in 1992 and is the UK’s largest specialist fragrance retailer with over 260 stores nationwide with the first store opening in Birmingham Bull Ring. Over this time, we have sold over 100 million perfume products and continue to grow our product ranges and expertise every year.

We have trained and developed the most knowledgeable team of sales advisors in the perfume industry, proudly boasting the largest number of industry recognised CFSS (Certified Fragrance Sales Specialist) graduates in Europe.

To further showcase our dedication to fragrance expertise, we recently established our own innovative programme, "The Perfume School”, so that you can always have confidence in our high quality, unbiased advice every time you shop.

In-Store Expertise

As a customer of The Perfume Shop, you can benefit from our extensive fragrance expertise in store.

Sally Little, our head of Learning and Development explains exactly what happens behind the scenes to ensure our people are trained to the highest level in the perfume industry making us able to give you the best advice.

At The Perfume Shop we take our expertise very seriously. The learning starts on day one when all of our team members are automatically enrolled as students of The Perfume School. The Perfume School starts with 2 levels – Foundation and Diploma, during which all staff get the chance to learn about all aspects of the world of perfume and how to recommend the perfect fragrance.

Next we offer all of our team members the chance to complete an external qualification and work alongside The Fragrance Foundation to complete their Fragrance Foundation Online Training. We are very proud to state that The Perfume Shop has the most qualified perfume experts in Europe!

We also work alongside some of the world’s leading perfume experts such as Michael Edwards. Our store managers attend a Fragrance of the World Masterclass delivered by the man himself!

The final part of our expertise journey is with a select group of students, our Masters. They have worked towards creating their very own perfume though experiencing some of the most amazing parts of the perfume industry. They have all passed their TIPA Advanced Perfume Training and even visited the perfume capital of the world, Paris to work with Guerlain and Peirre Aulas from Thierry Mugler.

Frequently Asked Questions

What is an aftershave?

For use after shaving, aftershaves generally have antiseptic properties and come in lotion or balm. The latter tends to be more soothing and alcohol free.
- Shop Aftershaves
- Shop Aftershave Balms

What is an EDT?

Eau de Toilette is a lighter scent that can be spritzed throughout the day to keep its intensity.
- Shop Eau de Toilette For Her
- Shop Eau de Toilette For Him

What is an EDP?

Eau de Parfum, a more intense and longer lasting scent than Eau de Toilette, but can still be reapplied throughout the day without overdoing it.
- Shop Eau de Parfum For Her
- Shop Eau de Parfum For Him

What is a parfum / extrait?

The most intense and long lasting scent due to being highly concentrated with fragrance oil.
- Shop Parfum For Her
- Shop Parfum For Him

What are perfume notes?

A perfume is made up of top, heart and base notes, these are the scent journey. The top is the first scent you smell, followed by the heart and base notes as the perfume dries on the skin. Top notes lift off and disappear within 10 – 15 minutes, whereas base notes can be smelt up to 24 hours after applying.

What is accord?

A blend of the three or four perfume notes that work together to create a new scent.

What is layering?

The use of two or more fragranced products such as shower gel and body lotion, to enhance the performance of your fragrance.

Do fragrances smell the same on different people?

Everyone has a unique skin chemistry so scents will react with your skin differently to other people. It’s important to remember that perfume is in most products we use (think washing powder, shower gel, shampoo, deodorant, body spray, lotion and makeup) so these subtle notes may interact with your fragrance. Other factors such as diet and hormonal changes can also subtly alter the effect of your fragrance.

Michael Edwards

Our Fragrance Expert

Michael Edwards is the international expert and ambassador of fragrance classification and a true fountain of all perfume knowledge, working exclusively with TPS in the UK for 15 years.

Learn more

Online Advice

If you love shopping online and don’t get the chance visit our experts in store, these top need-to-know perfume tips should help ensure you get the most out of the products you choose.

Where to spray your perfume

Where to spray your perfume Apply to wrists, neck and the inside of elbows. Heat intensifies the scent so you could also try behind the knees, hip bones and the small of your back. If you have long hair, wear it at the nape of your neck, just on the hairline, because the heat and movement of your hair diffuses the fragrance.

How to apply your fragrance

Spray as often as you like but always let it settle. Rubbing the scent with bruise it and lessen the smell. Bear in mind that you will be desensitized to the effect of your fragrance after wearing it for a while (ie: it may smell less powerful to you), so resist the urge to over-do it.

Choose a different scent when the seasons change

Some scents suit warm weather, others are better in cool temperatures. Citrus, fruity, aquatic and floral ingredients work best in Spring and Summer, whilst spicy and woody may be better choices for Autumn and Winter.

How to make your perfume last longer

Layering with products like soap, shower gel and body lotion from the same range will help to make scent last longer on your skin. Also consider an Extrait, Intense or Parfum version of your favourite fragrance for a more concentrated effect.

The best way to store your fragrance

Store in a cool, dark place to make sure perfume retains its freshness. Light and heat are particularly damaging, but so is humidity – so find an empty drawer or shelf in your wardrobe rather than storing in your bathroom if possible.

Try perfume with free samples

Now you don’t have to be worried about buying a new perfume and not liking it, we are now offering free perfume samples as part of our new ‘try me’ option with some of our favourite fragrances. You will receive a free perfume sample when you buy a bottle of our selected fragrances.