The Perfume Shop

The Perfume ShopThe Perfume Shop opened its doors in 1992 and is the UK’s largest specialist fragrance retailer with over 260 stores nationwide with the first store opening in Birmingham Bull Ring. Over this time, we have sold over 100 million perfume products and continue to grow our product ranges and expertise every year.

We have trained and developed the most knowledgeable team of sales advisors in the perfume industry, proudly boasting the largest number of industry recognised CFSS (Certified Fragrance Sales Specialist) graduates in Europe.

To further showcase our dedication to fragrance expertise, we recently established our own innovative programme, "The Perfume School”, so that you can always have confidence in our high quality, unbiased advice every time you shop.

Meet Our Store Experts

FAQs answered by our Store Experts

What is an aftershave?

What is an Eau de Toilette?

What is an Eau de Parfum?

What is a floral fragrance?

What are perfume notes?

What is accord?

What is layering?

What is an oriental fragrance?

Where to spray your perfume

How to apply your fragrance

How to make your perfume last longer

The best way to store your fragrance

In-Store Expertise

As a customer of The Perfume Shop, you can benefit from our extensive fragrance expertise in store.

Sally Little, our head of Learning and Development explains exactly what happens behind the scenes to ensure our people are trained to the highest level in the perfume industry making us able to give you the best advice.

At The Perfume Shop we take our expertise very seriously. The learning starts on day one when all of our team members are automatically enrolled as students of The Perfume School. The Perfume School starts with 2 levels – Foundation and Diploma, during which all staff get the chance to learn about all aspects of the world of perfume and how to recommend the perfect fragrance.

Next we offer all of our team members the chance to complete an external qualification and work alongside The Fragrance Foundation to complete their Fragrance Foundation Online Training. We are very proud to state that The Perfume Shop has the most qualified perfume experts in Europe!

We also work alongside some of the world’s leading perfume experts such as Michael Edwards. Our store managers attend a Fragrance of the World Masterclass delivered by the man himself!

The final part of our expertise journey is with a select group of students, our Masters. They have worked towards creating their very own perfume though experiencing some of the most amazing parts of the perfume industry. They have all passed their TIPA Advanced Perfume Training and even visited the perfume capital of the world, Paris to work with Guerlain and Peirre Aulas from Thierry Mugler.

Michael Edwards

Our Fragrance Expert

Michael Edwards is the international expert and ambassador of fragrance classification and a true fountain of all perfume knowledge, working exclusively with TPS in the UK for 15 years.

Learn more