When it comes to fragrance, it is about more than smelling good. It's about making a statement. Oud based scents are currently dominating the perfume and fragrance world. Originating from the Middle East, Oud is one of the most expensive woods in the world. The fragrance is warm, with a variety of smoky and sweet notes. See The Perfume Shop’s collection of Oud perfumes and fragrances below.