THE LATEST CAMPAIGN

THE FACES BEHIND BOSS PARFUMS

Chris Hemsworth

“The Man of Today campaign is all about representing the idea that actions speak louder than words – a principle I've always tried to embody and live my life by.”
Chris Hemsworth – New BOSS Bottled ambassador.

#MANOFTODAY

Theo James

“I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”
Theo James, BOSS The Scent ambassador.

#GETCLOSER

Zac Efron

“#YourTimeIsNow is about living life to the fullest, shaking things up and embracing every opportunity. There’s no better time to start than now. All you have to do is open your eyes and go for it!”
Zac Efron – HUGO Man ambassador.

#YOURTIMEISNOW