Founded in 1924 in Metzingen, Germany, the HUGO BOSS Group focuses on developing and marketing high-end women’s and men’s fashion, accessories and fragrances. BOSS is HUGO BOSS’ core brand and stands for contemporary, modern elegance that satisfies the most sophisticated tastes and enhances the wearer's personality. HUGO, the trend brand, is the home of avant-garde design delivering progressive looks and fragrances with a contemporary attitude. BOSS Orange is spontaneous, passionate and energetic, yet casual and relaxed.

Brand

HUGO BOSS The Scent

BOSS is HUGO BOSS' core brand and stands for contemporary, modern elegance that satisfies the most sophisticated tastes and enhances the wearer's personality. HUGO, the trend brand, is the home of avant-garde design delivering progressive looks and fragrances with a contemporary attitude. BOSS Orange is spontaneous, passionate and energetic, yet casual and relaxed.

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